In addition to the advertisements offered from listens, visits to websites and clicks, we will soon have those that come from our emotions when we are on Facebook.
With his metaverse, Mark Zuckerberg, the founder of Facebook, wants to create an entirely digital world, where you can fight monsters or work in augmented reality. But the tools developed will also allow him to collect a lot of personal data, which he might then monetize. Explanations.
If, until now, this virtual universe where people equipped with an immersive helmet will be able to play, work or simply exchange in augmented reality was rather mocked for its fledgling beginnings, the Facebook machine, which has become Meta in October 2021, is currently filing a number of patents to improve what she sees as the future. And some of them lay the cornerstone of the source of income that will be generated there. Personalized advertisements.
This is the British business newspaper The Financial Times who was the first to appreciate the importance of these patents. After going through several hundred of them (out of the more than 1,300 filed by the firm), the daily’s journalists discovered the importance of the new emotion sensors in Facebook’s virtual space. As well as the firm’s desire to use biometric and behavioral data to offer increasingly targeted to users of its platform.
With West France
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