Last week, Meta started releasing a new feature that allows you to find and manage your service settings in one place. The Account Center is available in the Facebook, Instagram and Messenger settings menus to help users control their preferences in one centralized area.
The tool makes the experience of the company’s platforms more integrated. Personal details, passwords and security are just some of the settings that can be managed through the Account Center. Notably, the addition of the “Ads Preferences” topic provides more control over the displayed on the Services.
As an example, it is possible to make the displayed sponsored content preferences unified through the Account Center, causing the same type of ad to be shown consistently on Facebook and Instagram. Just enter your accounts under the same umbrella of profiles registered on Meta’s platforms.
Adding more than one profile to the hub is optional, according to Mark Zuckerberg’s company. Even if you choose to keep your profiles in separate accounts, the new features offered by the Account Center will also be available.
The US giant took the opportunity to improve control over ads on its services. To make its data usage policy clearer, the company is renaming the “Data controls on your activity” to “Partner data on your activity”, which showed which of your data was provided to Meta’s partner companies.
Another change revealed is that the company is “making it easier for people to understand their options” when seeing ads displayed by Meta on other apps and websites. The company is expanding efforts to give users more privacy, especially after the scandals of the last decade and the allegations of former employee Frances Haugen.
The Account Center can be obtained after updating the Facebook, Instagram and Messenger applications, but according to Meta, the novelty will reach users gradually over the next few months.