Meta Fake Investment Ads Lawsuit in Japan: Protecting Consumers from Online Fraud

2024-04-25 19:34:38

AA / Istanbul / Mohammed Yasin Gungor

The Japanese arm of Facebook parent Meta is facing a lawsuit Thursday alleging fake investment ads featuring fake celebrity endorsements.

Four plaintiffs accuse Meta of neglecting its duty to assess the potential harm to customers and verify the authenticity of ads on Facebook and Instagram, according to Japanese news agency Kyodo News.

The plaintiffs are seeking 23 million yen ($148,000) in damages, saying they lost money due to Meta’s negligence.

The ads falsely suggested endorsements by Yusaku Maezawa, founder of an online fashion retailer, and Hiroyuki Nishimura, an Internet entrepreneur and founder of the popular discussion forum “2channel.”

The plaintiffs transferred money into accounts, believing they were investing in foreign exchange transactions.

In Japan, fraud on social networks, which uses names of personalities without their consent, reached the amount of 27.8 billion yen ($179 million) in 2023, according to the Japanese National Police.

Meta is an American multinational technology conglomerate based in California, owner of Facebook, Instagram and the mobile application WhatsApp.

* Translated from English by Mounir Bennour.


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