Meta, which is struggling to grow its investments in the metaverse, will slash the price of its most expensive virtual reality headset by 33% and that of another model by 14%.
From March 5 in the United States and Canada, and March 15 in other countries where it is available, the Meta Quest Pro, designed for professional use, will be sold at 1,000 dollars, instead of 1,500 dollars.
The Meta Quest 2, a headset more intended for games, will be available at 430 dollars instead of 500 dollars from March 5 in around twenty countries.
The parent company of Facebook and Instagram has invested tens of billions of dollars in these headsets and its platforms, Mark Zuckerberg betting on the rise of parallel universes accessible in particular in augmented and virtual reality.
He even changed the name of the company to Meta to symbolize this evolution.
But the division bringing together these new businesses, Reality Labs, lost $13.7 billion in 2022, sparking investor skepticism regarding the new strategy.
On his blog, Meta stresses that he is always “committed to building a thriving virtual reality market for developers, companies and creators”.
The company’s goal “has always been to create affordable hardware so that as many people as possible can enjoy all that virtual reality has to offer,” the group adds.