2023-04-30 15:21:00
Meta has confirmed that more than 3 billion people use “at least” one of its applications every day, between Instagram, Facebook y WhatsAppand underlines the growth of the Reels content format, which doubles the number of times these videos are shared daily, boosting social participation on the platforms.
The company has shared an update on the status of Meta and its applications in the first quarter 2023 earnings report, where CEO Mark Zuckerberg has noted that it has been “a good quarter” and has underlined the “growing momentum” They are demonstrating their products.
MIRA: WhatsApp: now an account can be used on up to four cell phones at the same time
Thus, as he has detailed through a publication on Facebook, he has made reference to the more than 3,000 million daily active users who have registered on at least one of the platforms that Meta includes.
Specifically, the family of daily active people of Meta (DAP for its acronym in English) amounts to 3,020 million on average in the month of March 2023, which, according to company records, represents an increase of 5% year-on-year .
Following this line, the figure rises to 3,810 million as of March 31 according to the accounting of the family of monthly active persons (MAP), which also translates into an increase of 5% year-on-year.
SEE ALSO: WhatsApp: how to post my statuses on Facebook Stories?
Besides, Meta has shared daily active users on Facebook (DAU) in its results report, which add up to a total of 2,040 million on average in March 2023, increasing by 4% compared to the previous year. Regarding monthly active users on Facebook, the figure of 2.990 million was registered on March 31, which corresponds to an increase of 2% year-on-year.
REELS GROWTH
Another aspect that Zuckerberg has highlighted has been the growth that Reels are experiencing, the content format with short and vertical videos on Instagram and Facebook.
As detailed, the set of users of both platforms manages to share Reels more than 2,000 million times a day. This figure doubles the number of times Reels were shared in the last six months.
MIRA: After a new cut of 4 thousand: Mark Zuckerberg does not rule out laying off more Meta workers in the future
In this sense, the CEO of Meta has valued the use that is being given to the Reels since, as he has detailed, it is causing the “increased overall participation” in the applications. In fact, has also indicated that, thanks to the Reels, they are gaining share in the short-form video sectorcompeting with other leading social networks like TikTok.
Part of this success with the Reels format has to do with the investment the company has made in the recommendations and ranking system of its in-app discovery engine. As indicated by the CEO, more than 20% of the content that appears in the feeds of the accounts of Facebook and Instagram are recommended by Artificial Intelligence (AI)contributing content from people, groups or accounts that the user does not follow.
In fact, according to Zuckerberg, since Meta launched Reels in August 2020, AI recommendations have managed to increase the time users spend browsing Instagram by more than 24%.
1682894429
#Instagram #Facebook #WhatsApp #million #active #users #Goal #Mexico #Spain #United #States #TECHNOLOGY