2023-08-29 12:05:27
Meta, parent company of Facebook, Instagram, Messenger, WhatsApp and Official Supplier of social networks and immersive technologies of the Rugby World Cup 2023, today unveils its unique device to immerse rugby fans in the heart of the competition. .
To bring fans together around the world, Meta introduces Superfans, a set of 20 characters designed to embody the fan’s fervor for the competition. They can be found on Facebook, Instagram and WhatsApp, in the form of augmented reality filters and animated stickers, as well as in the Meta immersive space at the Rugby Village in Paris. Designed with features inspired by their country’s national symbols, each character will evolve throughout the competition as fan excitement grows.
The fans present at the Rugby Village in Paris will have the opportunity to immerse themselves in the world of the Superfans, thanks to a unique device built within the Meta space, which will allow them to interact with the Superfans. An immersive experience awaits fans at the Reels Booth, allowing all enthusiasts to create captivating Reels on Instagram or Facebook to celebrate the tournament.
On the occasion of this global event, Meta unveils in collaboration with Odoxa, the results of a survey conducted to analyze the feelings and expectations of the French people in its approach. A few days before kick-off, the French are particularly enthusiastic regarding the idea of following the competition (58%) and place social networks at the heart of their experience (for 80% of 15-24 year olds). Immersive technologies are also seen as a means of enriching the sporting experience according to supporters, who show a growing appetite for their use (73%).
The Paris Rugby Village: the epicenter of the festivities
The Meta space at the Paris Rugby Village is a meeting place for fans who come to celebrate, watch the matches on screen together and immerse themselves in the world of Superfans. Each wall in the Meta space invites creativity: selfie moments and animated content with the Superfans or even an interactive game where fans are rewarded for the passion they show for their team. A Reels Booth also offers the opportunity to interact directly with Superfans and share captivating Reels on Instagram or Facebook to celebrate the tournament. With more than 30,000 people expected for the opening match, the Rugby Village of Paris will be the beating heart of the supporters’ activities. The Meta space will be open for 25 days, on match days, from 2 p.m. to 11:30 p.m.
All the news of the tournament with TF1 & L’Equipe
Two partnerships with TF1 and L’Équipe enrich the experience of fans during this 2023 World Cup thanks to the sharing of exclusive content on Facebook and Instagram. TF1 will offer “Fan Zone”, a live broadcast exclusively on Facebook and Instagram which will bring the pre-match to life, the team warm-up and will decipher the challenges of the match. This event program, shot from the Meta space in the Rugby Village, will be offered before each of the best matches broadcast on TF1, with a first meeting from September 8 before the clash between France and New Zealand. With “L’Action du jour”, TF1 will publish the strongest actions of the tournament in Reels. Finally, all the news from the tournament and behind the scenes of TF1 will be available on the Instagram broadcast channel created especially for the Rugby World Cup France 2023. In addition, a partnership with L’Équipe will allow as many people as possible to experience the World Cup through the program “Tous en Mêlée”. Presented by Anne-Sophie Bernadi, journalist on the L’Équipe channel, and hosted by renowned consultants (Hugo Bonneval and Kevin Gourdon), this bi-weekly 30-minute show, broadcast exclusively on Facebook, Instagram, as well as on the website and the application of L’Équipe, will offer analyzes, decryptions and the latest news of the matches every Monday and Thursday.
Laurent Solly, vice-president of Meta for Southern Europe “It is with contagious enthusiasm that Meta embarks on its involvement as the Official Social Media and Immersive Technology Provider of Rugby World Cup 2023. We strongly believe in the power of sport to bring people together and form communities. dynamic, a mission that resonates deeply with ours at Meta. It is this deep conviction that pushed us to undertake this exciting partnership two years ago (…) With 3.8 billion people using at least one of our applications each month and 40 million in France on Facebook alone, our platforms become a unique playground for sports fans. But our commitment does not end with providing technology. Our goal is to enable fans around the world to connect, connect and share their passion for rugby in new and innovative ways on our apps.”
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