2023-10-26 12:20:45
On the occasion of the Mexican Formula 1 Grand Prix which takes place this weekend, the BWT Alpine F1 team is launching a specific jersey equipped with an NFC chip aimed at enriching the fan experience.
In addition to the design specific to Mexico, as Rémi Garnier, Country Manager Kappa France, revealed to us a few weeks ago, the team offers a “connected” jersey whose technology is provided by the company collectID. A project carried out with one of the sponsors of the Binance stable.
Thanks to a NFC chipholders of the jersey sold at a price of 75 euros can unlock exclusive content and obtain a Binance token from the stable. “BWT Alpine F1 Mexico GP Edition jerseys not only deliver engaging experiences for fans, but also add value by allowing brands to leverage our technology for their partners and sponsors” comments David Geisser, CEO of collectID.
BWT Alpine F1 offers connected jersey for the 2023 Mexican Grand Prix #MexicoGP #bwtAlpineF1 #alpineF1 #collectID #kappa #binance pic.twitter.com/Es0x9JiKkI
— SportBuzzBusiness.fr (@SportBuzzBizz) October 26, 2023
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