those who have Mercedes As one of their reference brands, they know very well that the Germans have launched a cleaning process for their catalogue.
They tell from the manufacturer that the idea of the brand is none other than to become even more premium, and a good plan to achieve this is to charge the most compact models, which in turn are usually the cheapest.
In Mercedes They are very clear that their idea is to continue being the number one premium brand worldwide, but at the same time they want to concentrate on a higher profit margin. To do this, the plan is to eliminate compact models that, as much as they get many sales, have very little profit margin.
Thus, those with the silver star prefer to sell less but in turn these sales are more expensive models, with which they have a higher profit margin. A strategy that has its risks but that in Mercedes They point out that it is more than studied.
Mercedes will no longer sell one of the sports versions of the A-Class
A very good example of that cleaning you have in mind Mercedes is he A classa model that is in the middle of its commercial life and in which the brand is already working on a mid-cycle update.
It will be precisely taking advantage of this update when those of the silver star choose to load several versions of this model, including sports versions such as the Mercedes-AMG A 45.
There will still be sports options in the German brand’s catalog of this A class, but it is clear that the fact that the Germans are gradually cleaning up their catalog in the lower area shows that this strategy is already underway and that in some cases, such as this one, there are even models that disappear earlier than expected.
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