Mercedes F1 team principal Toto Wolff admits Porsche is keen to join the F1 grid in the future following talks with Red Bull have broken down.
Porsche had been in talks with Red Bull regarding a possible partnership from 2026, but negotiations fell apart following the two sides might not agree on terms. Nevertheless, Porsche insists it is still aiming to enter F1.
Porsche’s parent company, Volkswagen, has already committed to F1 participation from 2026 for Audi, one of the brands, and announced last month that it will participate in F1 as an F1 power unit supplier.
Audi is expected to have a majority share of Sauber and have its own works team on the grid.
With Audi’s F1 entry confirmed, Toto Wolff says he would love to see another major manufacturer, Porsche, set up a station in the paddock.
“It would be great for Formula 1 if Porsche were also involved,” said Wolff.
“They need to figure out if they have another interesting project and if they can buy the team.”
“It may not be 2026, it may be 2027 or 2028. They would be a great addition to the F1 grid.”
Toto Wolff says Porsche’s marketing input will be very beneficial to F1 if it secures a position on the grid.
“All the big companies, especially the car companies, not only the car companies, but Red Bull are good at it…not just buying a racing team and investing a lot in running it, but even more in activation. That is beneficial for F1,” said Wolff.
“If a brand like Porsche, known all over the world, spends marketing money to revitalize Formula 1, we will all benefit. This is just building and running a team. I think it’s an important part of every market we race in.”
“That’s why it’s important to have these big brands in F1, big ads, big campaigns, brand promotions.”
Category: F1 / mercedes / Porsche
