“Meet the New Marketing Manager of Citroën Germany: Roman Franke with an MBA and International Experience”

2023-04-12 07:00:00

Roman Franke (36) is the new marketing manager at Citroën Germany. He succeeds Nicolas Luttringer, who is moving to France in the same position.

Roman Franke was most recently Head of Product & Pricing at Citroën in Germany. He holds an MBA (Master of Business Administration) from the Paris business school ESCE (École Supérieure du Commerce Extérieur) and, in addition to his native German, speaks fluent French. After internships at Audi in Australia and the French automotive retail group Rousseau Automobile, Franke started his career as a consultant at Elite Consulting in Cologne in 2013. He has held various positions in marketing and product management at Citroën since 2017. Franke has been responsible for product marketing in Germany since 2019. (awm)

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