MedMilk expands its line of shelf-stable (UHT) products by leveraging Tetra Pak technology. Also, following the success of UHT Albane milk, the dairy operator launched “Fresh Pulp”, a new juice benefiting from the advantages of Tetra Pak packaging.
MedMilk pursues its development strategy by expanding its product range UHT. A choice that is part of the continuity of the strategy of the firm which had, in 2020, adopted an investment program relating, among other things, to the creation of a UHT milk production unit.
“In addition to its practicality, UHT milk is perceived by the Moroccan consumer as a premium milk. This is why, very early on, we decided to complete our product range with a very diversified UHT product offer… And it was only natural that we opted for the technology of a world expert, Tetra Pak, to develop our UHT range, and our new juice offering,” said in a statement, Taoufik Kadrico-Manager of MedMilk.
