MediGate EMR Recognition and Usage Soars Above Aegis and Bitcom Amidst Rising Cosmetic Surgery Interest

EMR Landscape in 2025: Ubi Care Leads Amidst Shifting Healthcare Trends

Published: March 22, 2025

By archyde.com News Desk

The Dominance of Ubi Care and the Rise of Specialized EMRs

As of March 2025, the Electronic Medical Records (EMR) landscape reflects a dynamic interplay between established players and emerging trends. A recent survey of 1004 medical doctors reveals that Ubi Care continues to hold the top position in EMR recognition and utilization. However, the survey also highlights a growing interest in EMR systems tailored to specific medical fields, especially cosmetic surgery, mirroring the increasing demand for aesthetic procedures. This trend underscores the need for EMR solutions that can adapt to the diverse requirements of different medical specialties.

In the United States, this trend is notably relevant.The rise of specialized clinics focusing on areas like dermatology and cosmetic surgery is well-documented. These practices often require EMR systems wiht features tailored to their specific workflows, such as image management, before-and-after comparisons, and specialized billing codes. The popularity of cosmetic procedures in the U.S., driven by social media and celebrity endorsements, reinforces the demand for EMRs that cater to this niche.

With over 20 years of management experience, John is working alongside his wife, Dr. Kate Payne, to build a multi-site Medical practice were staff work collaboratively for the good of their patients. John is passionate about improving access to quality Healthcare in North Vancouver and sharing best practice with other people managing medical.

This quote underscores the importance of collaboration and efficiency in modern medical practices. EMR systems play a crucial role in facilitating seamless communication and data sharing among healthcare professionals, ultimately improving patient care.

Key Findings from the Doctor Survey

The survey, encompassing 1004 doctors, provides valuable insights into EMR usage patterns across various specialties. The breakdown of participants included:

• 102 General Internal Medicine
• 150 General Dermatologists
• 152 internal Medicine
• 67 otolaryngologists (ENT)
• 70 Orthopedic surgeons
• 61 Pediatricians
• 50 ophthalmologists
• 39 Dermatologists
• 43 Obstetricians and Gynecologists
• 42 Anesthesiologists
• 33 Family Medicine
• 31 General Surgeons
• 31 Rehabilitation Medicine
• 30 Plastic Surgeons
• 30 Neurosurgeons

Notably, there was a notable increase in participation from general skin care doctors compared to a similar survey conducted in 2023, signaling the growing importance of EMR solutions in this field.

EMR Brand Recognition and Usage: A Closer Look

The survey revealed a clear leader in brand recognition:

79.6% of respondents said they knew about the love of Ubi Care among EMR brands. It showed a big difference from other brands and showed the highest recognition in the market. this was more than 2.5 times higher than the 2023 examination.

This dominant position suggests that Ubi Care has successfully established itself as a leading provider in the EMR market. Though, the survey also indicates increasing awareness of other EMR products, suggesting a more competitive landscape.

Following Ubi Care, other notable EMR systems included:

• Aegis Healthcare’s ‘Aegis Electronics Chart’ (47.1% recognition rate)
• Bit Computer’s ‘Bit U Chart’ (38.3% cognitive rate)
• Almighty Haiti ‘Smart Doctor’ (22.31%)
• Weaver Care (formerly Mediblock) ‘Dr. Palette’ (21.3%)
• TNH ‘Medi C and Vegas CRM’ (18.4%)
• EasyS Healthcare (former Pointnix) ‘Knicks Pen’ (14.2%)
• Sennachle Soft ‘Oreum Chart’ (12.0%)
• Neosoft Bank’s ‘Sense’ (11.2%)
• Sea Chart of the Seazen Medical Foundation (10.0%)

It’s significant to note that the ranks of Aegis Healthcare and Bit Computer were reversed compared to the 2023 survey, highlighting the dynamic nature of the EMR market. This shift could be attributed to various factors, such as new product features, marketing campaigns, or changes in customer satisfaction.

EMR Market Share: Usage vs. Awareness

while awareness is important, actual usage provides a clearer picture of market penetration. The survey revealed that:

The EMR brand currently in use by doctors was 38.6% of Ubi Care’s love. Aegis Healthcare’s ‘aegis Electronics Chart’ was 13.4%, followed by Bit Computer’s ‘Bit plus’ and ‘Bit U Chart’ 10 .7%. This showed a tendency to match the brand cognitive rate ranking.

The data suggests that while ubi Care enjoys high recognition, its actual market share is lower than its awareness rate, indicating that other EMR systems are successfully competing for users. The usage data also reflects the increasing participation of general skin care specialists in the survey, as Ubi Care usage decreased by about 8% compared to the previous survey.

EMR Brand	awareness Rate	Usage Rate
Ubi Care ‘Love’	79.6%	38.6%
Aegis Healthcare ‘Aegis Electronics Chart’	47.1%	13.4%
Bit Computer ‘Bit U Chart’ / ‘Bit Plus’	38.3%	10.7%
TNH ‘Medi C and Vegas CRM’	18.4%	9.0%
Almighty Haiti ‘Smart Doctor’	22.31%	5.7%
EasyS Healthcare ‘Knicks Pen’	14.2%	5.6%

This table provides a concise overview of EMR brand awareness and usage, highlighting the differences between recognition and market share.

Specialty-Specific EMR Preferences

The survey delved into EMR preferences across different medical specialties, revealing distinct patterns:

• Dermatology and Plastic Surgery: ‘Medi C and Vegas CRM’ and ‘Smart Doctor’ showed higher utilization. These systems likely offer features tailored to the specific needs of these specialties, such as image management and specialized billing codes for cosmetic procedures.
• Internal medicine, Mental Health Medicine, and Urinary Medicine: ‘Aegis Electronic chart’ demonstrated strength. This could be due to its comprehensive features and robust support for managing complex medical conditions.
• Otolaryngology and Ophthalmology: ‘Knicks Pen’ and ‘Sense’ had higher usage rates. These systems may offer specialized tools for managing ear, nose, and throat conditions, and also eye-related disorders.
• Obstetrics and Gynecology: Similar to Otolaryngology and Ophthalmology, ‘Knicks Pen’ and ‘Sense’ see higher utilization compared to other professional subjects.
• Surgical Departments (orthopedic Surgery, Anesthesia Pain Medicine, Surgery, Neurosurgery, and Rehabilitation Medicine): ‘Bit Plus Bit U chart’ were preferred. These systems likely provide features that streamline surgical workflows, such as pre-operative planning tools and post-operative care management.

These specialty-specific preferences suggest that EMR vendors need to tailor their products to meet the unique needs of different medical fields. A one-size-fits-all approach is unlikely to be successful in the increasingly competitive EMR market.

In the U.S., the adoption of EMRs has been incentivized by government programs like the Promoting Interoperability (formerly Meaningful Use) program. However, these programs have also faced criticism for being too rigid and not adequately addressing the specific needs of different medical specialties. This has led to frustration among some physicians and a call for more flexible and customizable EMR solutions.

Fresh Insights and Analysis

The 2025 EMR survey data suggests a maturing market with distinct trends:

• Continued Dominance,but Growing Competition: while Ubi Care maintains a strong lead,other players are gaining ground,particularly in specialized areas.
• Specialization is Key: EMR vendors that focus on specific medical specialties are likely to see increased adoption.
• User Experience Matters: Ease of use, customization options, and integration with other healthcare systems are crucial factors driving EMR adoption.

Looking ahead, the EMR market is likely to see further consolidation and innovation. We can expect to see more EMR systems with advanced features like artificial intelligence (AI) and machine learning (ML) to help physicians make better decisions and improve patient outcomes. The increasing use of telehealth will also drive demand for EMRs that can seamlessly integrate with virtual care platforms.

One potential counterargument to the trend of specialization is that it could lead to fragmentation and interoperability challenges. If different medical specialties rely on different EMR systems, it could be arduous to share patient data and coordinate care. Though, this issue can be addressed through the progress of open standards and APIs that allow different EMR systems to communicate with each other.

What are the potential challenges of the growing trend towards specialty-specific EMRs?

EMR Landscape in 2025: An Interview with Dr. Evelyn Reed

Introduction

Archyde News Desk: Welcome, Dr. Reed. Thank you for joining us today. We’re eager to delve into the 2025 EMR landscape, especially following the recent survey results.

Dr. Evelyn Reed (Chief Medical Officer, Zenith Healthcare): Thank you for having me. I’m happy to share my insights.

Ubi Care’s Dominance

Archyde News Desk: The survey highlights Ubi Care’s continued dominance, but also points to growing competition. What factors do you believe contribute to Ubi Care’s sustained leadership position?

Dr. Reed: Ubi care has built a strong reputation over time, adn it is the best choice for those who want to use it, based on the survey. Its longevity in the market,combined with a focus on a robust feature set,undoubtedly plays a significant role. However, the real strength of its leadership is the awareness.

Specialization and EMRs

Archyde News Desk: The survey also reveals a trend toward specialty-specific EMRs. Is this a positive progress, or does it pose potential challenges?

Dr. Reed: Specialization is key to success as these needs evolve over time. Specifically,in the U.S., dermatology and plastic surgery have shown an uptick, which demonstrates the growing need to provide specialty specific care. It allows for workflows like image management that make all the difference. The challenge, of course, is interoperability. We need to ensure that these specialized systems can communicate with each other seamlessly to provide full patient care. The evolution of APIs is an essential part of this.

Key Survey Findings

Archyde News Desk: The survey highlights a disparity between EMR brand awareness and actual usage rates.While Ubi Care has high recognition, other systems are making inroads based on user adoption. Why do thay think this is happening?

Dr. Reed: User experience, customization, and price play critical roles. Physicians are increasingly seeking systems that aren’t just functional but also easy to use and adaptable to their specific practice needs. If the EMR is arduous to work in, it will not matter how advanced it is. the most sought products will be those with the best user experiences.

future Trends and AI

Archyde News Desk: Looking ahead, what role do you envision for technologies like AI and machine learning in the future of EMRs?

Dr. Reed: AI and ML have the potential to transform healthcare. Imagine systems that can analyze patient data to proactively identify potential health risks or even suggest personalized treatment plans. We’re truly at the cusp of a revolution. The benefits of seamless integration with telehealth are really the keys to success.

Thought-Provoking Question

Archyde News Desk: Considering the increasing emphasis on specialization and the potential for fragmentation, how do you see the industry striking a balance between tailored EMR solutions and maintaining complete patient data accessibility? Do you think a move toward a more standardized approach, incorporating modularity and APIs, would be best?

Dr. Reed: It’s a basic question. Do you centralize or allow for more autonomy? What are your thoughts? Share them below.

Conclusion

Archyde News Desk: Thank you, Dr. Reed, for this insightful discussion. It provides valuable viewpoint on the evolving EMR landscape.

Dr. Reed: My pleasure. Thank you for having me.