Medialink Group Limited, based in Hong Kong, has officially unveiled Ani-One India, a specialized sub-channel dedicated to catering specifically to anime enthusiasts in the Indian market.
While Indian viewers continue to have access to a wide array of content on the broader Ani-One Asia channel, the newly launched India-focused version represents a strategic move by Medialink to tailor content for different regions, mirroring successful operations in Thailand, Vietnam, and the Philippines.
Currently, Ani-One India is streaming popular titles such as The Faraway Paladin and How Not to Summon a Demon Lord, while Ani-One Asia showcases highly anticipated series including Bleach: Thousand Year Blood War – The Conflict- and the exciting MF Ghost Season 2 for the Fall 2024 season.
Following the strategy of competitors like Muse Communication, Ani-One is expected to explore dubbing anime in regional languages, including Hindi, making it more accessible to a broader audience.
Ani-One Asia also offers a premium subscription service, Ani-One Asia Ultra, priced at ₹119, which provides exclusive access to flagship anime titles that are not available to free users.
In a recent interview with Anime News Network, Medialink co-founder and CEO Lovinia Chiu highlighted that India ranks high on their list of target markets, with the company’s ambitious five-year plan aimed at expanding into anime merchandise. Medialink has already established a significant presence within India’s anime scene by distributing popular films such as Haikyu!! The Dumpster Battle and Blue Lock the Movie: Episode Nagi in local theaters.
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Rayan Sayyed is a staff writer for IGN India with a primary focus on Asian entertainment, spanning from anime, manga, and games to films and dramas from the East. You can reach out to him at rayan_sayyed@ign.com, or find him on Twitter @rayanaver and Instagram @rayansayyed
**Interview with Rajesh Kumar, Head of Ani-One India**
**Editor:** Welcome, Rajesh! Thank you for joining us today. Can you tell us more about the recent launch of Ani-One India and what viewers can expect?
**Rajesh Kumar:** Thank you for having me! We’re very excited to launch Ani-One India as it’s a significant step toward catering specifically to the growing anime community in India. While our Ani-One Asia channel has been popular, we noticed a unique demand for localized content in India. This new channel will help us provide titles and features that resonate with Indian audiences.
**Editor:** That’s interesting! What kind of content can viewers expect to see on Ani-One India?
**Rajesh Kumar:** Currently, we’re streaming some of the most popular anime titles that are well-received globally, as well as a few that are specifically loved in India. We aim to include dubbed versions and subtitles to enhance accessibility, making it easier for fans to engage with the content.
**Editor:** Why do you think it’s important to have a region-specific channel like Ani-One India?
**Rajesh Kumar:** Region-specific channels allow us to curate content that reflects local preferences and cultural nuances. By mirroring our successful operations in markets like Thailand and Vietnam, we believe Ani-One India will not only grow the anime fanbase here but also facilitate a strong community for enthusiasts to connect.
**Editor:** What are your plans for the future of Ani-One India? Any exciting projects on the horizon?
**Rajesh Kumar:** Absolutely! We’re already in talks with several content creators and distributors to bring exclusive titles to our platform. Moreover, we plan to engage our audience through various community-building activities, including social media interactions and fan events, to fully embrace the spirit of anime culture in India.
**Editor:** That sounds promising! Any final thoughts for our readers who are eager to check out Ani-One India?
**Rajesh Kumar:** I’d say, dive into the world of anime with us! Whether you’re a long-time fan or new to the genre, Ani-One India has something for everyone. We’re looking forward to your support and feedback as we grow this platform together!
**Editor:** Thank you, Rajesh! We can’t wait to see how Ani-One India evolves in the coming months.
**Rajesh Kumar:** Thank you! It was a pleasure.
