Company last week Electronic Arts got into a bad situation making an unfortunate joke regarding singles lovers. An attempt to leave a funny message on Twitter turned into a whole stream of angry messages from ordinary users for the publisher, followed by internal discussions and showdowns.
According to USA Today, the single-player joke (“When you meet someone 10 out of 10 and then you find out they only play singles”) got an immediate response from a number of EA employees. In the shortest possible time, management began to look for effective ways to resolve the situation.
One of the ideas was to wrap the problematic publication in a kind of campaign for the upcoming story projects of the publisher. To do this, the accounts of the studios that are part of EA had to respond to the original tweet, make fun of it and along the way draw attention to their singles games.
However, in the end, it was decided to abandon the idea, as EA management was afraid that the players would perceive the situation even more negatively, suggesting that key employees were also dissatisfied with the publisher’s policy. Ultimately, EA decided to simply admit the joke was a failure and, in a comical way, confess their love to fans of story adventures..
It is noteworthy that, according to USA Today, EA senior management is still holding meetings and meetings dedicated to the situation. The company communicates with its employees and apologizes to the specialists involved in the production of singles.
In turn, the authors of the fatal joke on Twitter, media representatives called third-party specialists who are not directly related to EA. As noted, the team managing the publisher’s social networks consisted of newcomers who were poorly versed in the gaming industry and the company’s past, and also had no idea how a post regarding fans of single-player games would be met on the network. Leading account beautifully play up a popular Internet meme, but it ended very badly.
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