McDonald’s promotes home delivery with a campaign that turns doors into items on its menu.
In France, the fast food giant, to advertise his McDeliveryhas launched new creatives in collaboration with TBWA/Paris.
With this “McDonald’s Delivers to Your Door” campaign, the brand talks regarding 3 of its famous products (Big Mac, French Fry e Sundae), fully integrated into the entrance doors of different types of buildings, to demonstrate that McDonald’s delivers right to our door.
McDonald’s Delivers to Your Door
McDonald’s has completely reimagined itself: at the center of the new ads are its iconic products revisited with a fresh and unprecedented aesthetic.
The 3 visuals, photographed by Aurélien Chauvaud, intentionally present diversified environments, portrayed in scattered moments of the day. archyde news is all regarding possibility to order both day and nightemphasizing how flexible and functional the service is delivery in urban and suburban area.
For the Big Mac the door of a garage of a house in the suburbs is represented in broad daylight. For the French Fry: a double door of an apartment building at night.
For the Sundae: a traditional door of a styled building Haussmanntaken at dusk.
The doors as canvases of works of art
The doors have been made in 3D and play with contrasting textures for a suggestive effect. Despite the different styles, the posters show subtle visual signals capable of immediately evoking the products.
McDonald’s is once once more harnessing the power of urban messaging creating beautiful artworkthrough a campaign that combines theout-of-home with the classic print ad.
With a unique and original move (consistent with the soul of the brand) McDonald’s wanted to imagine what our homes might look like adorned with his images, with the aim of promoting one of the flagship services, already the protagonist of several successful campaigns.
Rain, 2019 – Campagna McDonald’s firmata TBWA/Paris
McDonald’s Delivers to Your Door it has been on air since the end of December in the press, social networks and digital media.
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