2024-01-16 20:15:00
Last week, McDonald’s announced that it would raise prices on about one-third of its menu items, including Big Macs, starting on the 24th.
To cover up the news, it was announced that six products including the Big Breakfast would be discontinued (until the 23rd), and since then people have been posting comments on the internet such as, “What the heck…?” “The Big Breakfast that makes my life worth living…” “I’m shocked. Let’s eat it up…” The voices of lament continue to rise.
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■17 products have increased prices
The price increase announced on the 12th applies to a total of 17 items, including the Big Mac, Teriyaki Mac Burger, Chicken Filet-O, double-thick beef with roasted soy sauce, sausage and egg muffins, and even carbonated drinks.
The price increase will be approximately 10 yen to 30 yen, but when using the delivery service “McDelivery”, the price increase will increase to about 50 yen, and for the “Deli-toku 3-person set”, it will be an additional 190 yen. The company explained that the reason for the price increase was “the prolonged impact of soaring raw material prices, increases in personnel costs, rent, logistics costs, energy costs, etc., and exchange rate fluctuations.”
Related article: McDonald’s price revision starting tomorrow There is one product that stands out in terms of price increase…
■The “Big Breakfast” series was wiped out on the 23rd…
At the same time as the price increase, it was announced in a separate release that some menu items would no longer be sold.
“At McDonald’s, we regularly review our product lineup in order to offer our customers an attractive menu. ”, “Yogurt” and “Hot Tea” will be discontinued on January 23rd (Tuesday),” and depending on stock availability, sales will end before the 23rd.
Related article: McDonald’s price revision starting tomorrow There is one product that stands out in terms of price increase…
■Menu that shows your unique way of eating
For a reporter who sometimes has to switch between breakfast and lunch, his favorite food was the “Big Breakfast Deluxe” (680 yen), which was only available at Mac in the morning after work.
This is exactly the “Western breakfast” I imagined when I was an ignorant child: a sausage patty, fluffy scrambled eggs, an English muffin, hash potatoes, and three pancakes all packed into one plate.
Season to your taste with salt, pepper, butter, maple syrup, and strawberry jam, and eat elegantly with a knife and fork. This may seem unusual, but the reporter liked to eat the patty with syrup and salt and pepper.
He rudely stuffs sweet and salty things into his mouth and washes them down with hot coffee. This was truly luxurious and the best. By the way, the energy content is 983 kcal, which is the highest among the single-serving menus at the restaurant.
Related article: McDonald’s announces price increase starting from the 24th, with some items priced up to 190 yen more… Fans say they are “shocked”
■“I can’t stand this” “I’m really going to cry”
Big Breakfast was introduced in 2014. It was exactly 10 years ago, and as I looked at the news release materials and reports from other companies at the time, I felt extremely sad, thinking, “I never imagined a day like this would come.”
Fans of the product have been expressing their voices one after another online, expressing their sadness, saying, “I can’t stand this,” “I’m really going to cry. It’s so frustrating,” “It’s my favorite… I’m sad that it’s gone,” and “If it’s going to be sold out, I might order it next time.” ing.
The reporter decided to eat it every day until the end of the sale, but since the similar taste, “McGriddle,” which has the taste of a pancake and a sausage muffin, is still alive and well, he believes that it will continue his will.
・Also read → McDonald’s announces price increase starting from the 24th, with some items priced up to 190 yen more… “Shocked” fans shrug their shoulders
(Text/Sirabee Editorial Department/Kimokameko Sato)
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