2024-01-09 13:03:13
With this technology, called Project Mockingbird, the computer security company aims to help consumers defend themselves once morest this false content used by cybercriminals.
Increasingly sophisticated, the tools generative artificial intelligence (AI) are useful to cybercriminals. They use it to make celebrities make problematic comments, cyberharceler individuals or even scam others, by usurping the identity of a family member in order to make people believe that they are in danger. Faced with the growing threat of these audio deepfakes, McAfee unveiled technology capable of detecting them at CES 2024.
Called Project Mockingbird, its name is inspired by mockingbirds, which are known to imitate or “mock” the songs of other birds. It aims to help consumers, who find it increasingly difficult to distinguish fact from fiction with advances in AI. “Our goal is to give users the clarity and confidence to navigate the nuances of our new AI-driven world, to protect their privacy, identity and well-being online”said Steve Grobman, McAfee’s chief technology officer, in a communiqué.
Allow us to distinguish truth from falsehood
Specifically, the company’s technology is able to identify whether the audio in a video is likely to have been generated by AI using a combination of contextual, behavioral and categorical detection models. McAfee claims to be able to detect and offer users an unrivaled level of protection with a current accuracy rate of 90%. “With McAfee’s latest AI detection capabilities, we will provide our customers with a tool that works with over 90% accuracy to help users understand their digital world and assess the likelihood that content is different from what it seems »and assured Steve Grobman.
The company aims to enable consumers to determine what is real or fake, so they can avoid scams or recognize that a video regarding an election candidate is real or was generated by AI for purposes malicious. “The use cases for this AI detection technology are wide-ranging and will prove invaluable to consumers amid an increase in AI-driven scams and misinformation.”affirmed the director of technology of McAfee.
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