2023-07-09 17:24:00
It is well known that the cities of the world are full of . It is only necessary to leave home and walk a few streets to check it. However, not all campaigns manage to capture the attention of citizens.
This is not the case with the American cosmetics line, Maybellinea brand that bet everything on differentiation, since it took over the bus stops and the New York and London Subway to promote a mascara of the line “Sky High”.
The company installed large tabs on the front of subways and buses with the idea of teaching how to use the product. And, as if that were not enough, they positioned mockups of the cosmetic at some key bus stops or stations.
Although the two elements of the dynamic capture the attention of those who see them, what is really surprising is how they made them work, because when one of the vehicles arrives at the stop, the eyelashes that rest on its upper part are combed by the gigantic mask of mascara.
As expected, those who were waiting for their transport and users of social networks were surprised by this innovative dynamic. So much so that Internet users do not stop “liking” and commenting on the video that went viral on his official Instagram account. They qualify the strategy as “creative”.
“All aboard the Sky High Mascara Express. After hitting the streets of New York, we’re taking over London. We’re on the move with #SkyHighMascara elevating your lash game to new heights. It’s guaranteed to serve up unlimited lash length and full volume,” Maybelline wrote on her profile.
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