Maximizing Festival Revenue: The Benefits of Dematerialized Payments and Wristbands

2023-08-04 06:01:00

It is clear that not all festival-goers claim what is on their wristband, just as tokens or tickets used to remain in the bottom of their pockets. But the spectators are more and more accustomed to the exercise. “We went from 10% to 20% of festival-goers who asked for reimbursement, to probably 80 and 85% of festival-goers“, confirms Gino Innocente.

Either way, the forfeited balance is a real benefit for festivals. How high is it? No figure announced in Ronquières. “VSis often the accumulation of small amounts that are below 3 euros“, specifies the organizer.

Between 5 and 10,000 euros, it is estimated, with a big ladle, at the Gens d’Ere festival. “Between 35,000 and 40,000 euros in 2022“, considers in all transparency the director of the Francofolies de Spa, who nevertheless gave up this year on the bracelet system. And not because it did not work. “It has lots of advantages, it’s practical, fast, modernspecifies Yoan Frédéric. But this choice to give it up (temporarily?), it’s really linked to the festival site and its topography: a closed site, in town, right next to cafes and restaurants that offer free concerts”. With an audience moving from one to the other, it would have juxtaposed two payment systems, not really easy for the viewer. This year 2023, the Francos have therefore accepted cash (in limited points) and the classic electronic payments used on a daily basis. “The goal was to put as few constraints as possible“.

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But this intermediate solution should not last, as the dematerialization of money has many advantages for the organizers.

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