2024-01-15 05:00:00
Maxime Boyer did not receive the presidency of Globocam, a network of dealers specializing in the sale of heavy trucks, on a silver platter. From sales to human resources, he moved up the ranks one at a time within the family business.
It was the wish of his father Serge who founded Globocam in 1994.
“If we wanted to join the family business, we had to work at least ten years outside in order to build our credibility and learn to manage people,” explains Maxime Boyer in his vast office at the head office in Montreal. -East. Me and my two brothers went our separate ways.”
An accountant by training, he specialized in mergers and acquisitions. He later became a banker.
In 2016, he wanted to acquire a business. To be sure of his move, he asked his father for advice. However, the latter’s response would chart the course for the rest of his career.
“I wanted to cut my teeth on my own. I wanted to put a down payment, but I didn’t have the money, explains Boyer. He then asked me why I wasn’t looking at his company.
“He instead gave me a report on the evolution of Globocam. I saw a lot of possibilities for innovation even though I didn’t know the industry.”
Sell before managing
When he arrived at Globocam that same year, Maxime was an employee like any other. There is no question of skipping the steps. He began his rise to the position of sales representative.
“I saw a lot of possibilities for innovation even if I didn’t know the industry” Mathieu Boulay – Le Journal de Montréal
“My father told me that if I didn’t understand the product, I wouldn’t be able to understand the company well. I became a certified salesperson for both brands we sell (Freightliner and Western Star) within the first year.
“I observed the dialogues with buyers to learn regarding the particularities of our product. I had to learn the whole process of making a sale.”
During these months, he got in tune with customer needs. He realized that following-sales service was essential.
“When they come to one of our garages, I have to be available, I have to find its diagnosis quickly and repair it. The customer is losing money every second his truck is in my garage.”
Expansion importante
Maxime Boyer continued his apprenticeship in the company’s other departments until 2022 when he became president.
Since the beginning of its reign, Globocam has moved to another level in its sales (increases between 200 to 400% per year) while opening six new dealerships in Quebec. It went from 300 to 550 employees. It’s not nothing.
“I try to have service points along the way for our customers,” explains the 44-year-old businessman. When they arrive at a Globocam, their client file is in our computers. We try to have the same recipe, the same image, everywhere. It’s a great challenge.
“For our dealers to raise their level of excellence and uniformity, it will take a few years. Resistance to change must be avoided with a smooth transition.”
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