2023-10-13 18:50:00
October 13, 2023 at 8:50 p.m. by Thomas
Max Verstappen dominates his discipline and that obviously pleases sports brands.
The story of Max Verstappen in the world of Formula 1 is a real success story. Becoming the youngest driver to compete in motorsport’s premier discipline, Verstappen quickly proved himself thanks to his impressive talent and speed. His career has been marked by a series of victories and records, including becoming the youngest driver in history to win a Formula 1 race, in his first year in 2016. However, behind this exceptional talent also lies strategic sponsorship partnerships which have contributed to its rise to prominence.
Red Bull: The Energy of Success
Since his early days, Max Verstappen has been associated with Red Bull, the energy drink company that owns the Formula 1 team for which he drives. This long-standing partnership goes beyond just sponsorship, with Verstappen frequently appearing in Red Bull campaigns and promoting the energy drink on his social media channels. Red Bull, as title sponsor, has been a key partner in Verstappen’s winning journey.
Viaplay: Digital Expansion
In January 2022, Max Verstappen signed a partnership agreement with Viaplay, a streaming service. This collaboration allowed Verstappen to become the brand ambassador and also gave Viaplay exclusive rights to document the driver’s life on and off the track. In September 2022, this association was strengthened, with the Viaplay logo appearing on Verstappen’s helmet and his driver’s cap from the 2023 season. In addition, Verstappen and his father, former Formula 1 driver Jos Verstappen, are working with Viaplay as analysts, strengthening the Dutch pilot’s commitment to the streaming brand.
EA Sports: A New Playground
In February 2023, Verstappen signed a partnership with EA Sports, the American video game developer and publisher. This partnership allows Verstappen to collaborate with EA Sports to create content across its video game lineup. As a sponsor, EA Sports also has its logo on Verstappen’s helmet. This alliance is a new stage in the pilot’s career which now extends to the world of video games.
Heineken (Player 0.0): Social Responsibility
In February 2023, the famous Dutch drinks brand Heineken appointed Max Verstappen as Official Brand Ambassador. This collaboration sees Verstappen promoting responsible consumption, a crucial message in motorsport. Additionally, Verstappen played a key role in launching the Player 0.0 initiative, a virtual racing experience allowing fans to compete against some of the world’s best drivers.
Before these current partnerships, Max Verstappen also worked with other renowned brands. Dutch supermarket Jumbo, Ziggo, a Dutch pay TV channel, G-Star RAW, a Dutch clothing company, and CarNext.com, a digital used car marketplace, have all been linked to the Dutch driver in a given moment in his career.
Sponsors worth 4 million dollars annually
These sponsors have played a crucial role in Max Verstappen’s success, not only providing financial support, but also helping to boost his profile and influence on and off the track. Verstappen continues to partner with renowned brands, shaping his image as one of Formula 1’s most high-profile drivers and an ambassador for these leading companies.
Financially precisely, Max Verstappen in addition to his remuneration of 40 million euros this 2023 season (along with the addition of salary and bonuses), earns according to Forbes, the equivalent of 4 million dollars annually in addition to the sponsors who accompany them in their career. With his third world title in his pocket, he can reasonably aim for more in the future, he who is the most loved Dutch athlete among the Oranje.
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