Matteo Renzi dusts off the camper. And he launches the “DiffeRenzi” playing cards –

Matteo Renzi dusts off the camper.  And he launches the “DiffeRenzi” playing cards –
Gianni Di Capua

The final time Matteo Renzi took a camper was 2012, he was concerned within the PD primaries in opposition to Bersani and the slogan was “Now!”. On the time he was speaking regarding the USA of Europe, right now, twelve years later, the previous prime minister is once more driving the camper, exactly in quest of votes for the “United States of Europe”, the listing that brings collectively Italia Viva and +Europa . The slogan? «A pacesetter in Europe». Sure, as a result of Renzi would be the just one among the many leaders operating for the European elections who, within the occasion of victory, will really go to the European Parliament and he’s making an attempt to persuade voters of this. «On our personal as Italy we aren’t sufficient, we want Europe and we want the USA of Europe – he declared – Nevertheless, we’re the one ones who’re making use of for Europe to truly go there. The others are operating faux, they think regarding the European elections as a survey on them and their reputation. We as a substitute say that if we’re elected we are going to symbolize Italy, as a result of if Italy does not have robust leaders in Europe it does not matter.”

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Clearly occasions change and consequently strategies change. And so the marketing campaign, which can not do with out actuality, can also be performed within the digital world. And there Renzi, helped by a social group made up of three ladies below 35, is doing properly. On Fb there are 1 million 130 thousand followers, on Instagram the numbers are decrease (simply over 280 thousand) even when the reels report larger numbers. The one by which he dribbles in Ventotene recorded 2 million views. Whereas the video by which he “assaults” Forza Italia secretary Antonio Tajani for his flirtatious candidacy in Europe reached 177 thousand views, when Tajani’s reply stopped under 20 thousand. Rising knowledge on condition that from 29 April to 13 Might there have been 2.7 thousand new followers on Instagram.

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Each self-respecting electoral marketing campaign has its social playing cards. In latest days, these printed on Atreju’s Ig profile, to sponsor FdI, with the faces of Floris, Formigli and Zerocalcare have induced a stir. On the social networks of the chief of Italia viva, the “Discover the variations” playing cards appeared with on the left what Renzi did (the primary is on 80 euros) in contrast with what the others did, on the appropriate. And if Meloni chooses to get voted for utilizing solely the identify Giorgia to “get nearer” to the citizens. Renzi instantly places a WhatsApp quantity to which anybody can write following which obtain a reside Fb response. The employees let or not it’s recognized that for the reason that initiative was launched just a few days in the past, 1500 purposes have already arrived. For now, the polls present the “United States of Europe” persistently above 4, however Renzi raises the stakes and goals for six.

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2024-05-18 04:07:21

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