2023-04-22 14:05:45
The American toy company Mattel recently announced exciting news regarding the NFT marketplace, which will debut on April 27. The P2P (peer-to-peer) platform, named Mattel Creations Virtual Collectibles, will be released at the same time as the Hot Wheels NFT Garage Series 5 collection. Combining the pleasant with the useful, the pieces of the collection will also be available on the brand new interface.
It is an undisclosed goal of the gaming industry giant to conquer the world of non-fungible tokens – nothing proves this better than its own platform. THE P2P marketplace the development company Rarible NFT guarantees its implementation. In addition, Mattel has reached an agreement with the Magic wallet provider and its partner, the Flow blockchain. Therefore, following the release on April 27, Mattel is the owner of the NFTs “can exhibit, trade or sell their assets”.
Mattel might be the new big gun of the NFT sector
As already mentioned, the marketplace will be presented on the market at the same time as the Hot Wheels NFT Garage Series 5. The digital collection will feature Hot Wheels’ most popular car designs – designed by the creators of Hot Wheels’ iconic toy cars.
Series 5 includes a total of 40 different cars and the creations can be purchased by collectors in packs for $25 per pack. If someone is lucky enough to catch a premium or “Treasure Hunt” piece – such as the Porsche 911 GT3 RS, ’55 Chevy Panel, Aston Martin Vulcan, McLaren F1 and Pagani Huayra Roadster – they will receive the word of mouth. also a Hot Wheels replica of a rotating car.
“The primary objective of the Virtual Collectibles Platform is to provide an unmatched, high-end user experience for fans of Mattel toys”said Ron Friedman, Vice President of Mattel Future Lab.
However, Mattel is not the only company that wants to break into the NFT market. Over the past 3 years, companies such as Disney, Hasbro, Walmart, Funko or Toys R Us have launched various NFT creations.
In light of all of this, the question may legitimately arise as to what makes NFTs so popular?
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