2023-11-08 22:30:00
Personal branding consists of promoting one’s image and skills as a brand. This can be done in a professional or personal context. This may involve highlighting an individual as a symbol of the company, an executive or an expert who sells themselves at professional events or on social networks, or even a logical approach for self-employed workers. Typical tools include speaking at events, publishing books, optimizing online profiles, social media activity, media speaking engagements, etc. Here are four valuable tips for creating and maintaining a memorable professional image.
1 – Create your brandplatform
Personal branding cannot be improvised, it is essential to define what sets you apart from others and to establish clear professional objectives. Take this time to answer questions like: Who are you as a professional? What are your skills, your values, your personality? What do you offer? What are your areas of expertise? etc. “This reflection will help you build your “brand platform”, define your DNA and build a coherent and authentic image of you”assures Emma Volontier, founder of the Founder agency specializing in personal branding.
2 – Don’t neglect your storytelling
Your personal branding should be an extension of your personal story. Emotion allows you to make an impression, and emotion comes through storytelling. It is then a matter of amplifying your message by developing a visual identity, a storytelling, a lexicon, and a speech that arouses emotions. “The key to a successful personal brand is to stand out from the competition, to be recognized, to communicate strong values, to develop a clear vision and to bring together a community of committed ambassadors”Emma willingly recommends.
3 – Be consistent and authentic
Promoting your image does not mean corrupting yourself. It is essential to remain true to yourself, to your values, to ensure that all your actions and communications are consistent with your personal identity. “Inconsistencies can damage your reputation, and they are especially visible in the age of social media”, alerts the specialist. Your speech and your visuals must therefore all be in harmony with your values, mission, and promises. Hence the importance of knowing your target well in order to establish an appropriate language.
4 – Follow trends in your industry
Relevance is key to personal branding. It is essential to stay informed of developments in your field and take advantage of trends and hot news to create content that reinforces your image as an expert. “Following the news will help you stay relevant and show that you are committed to evolving with your industry. Also remember to look at what is being done in other areas of activity to find innovative and pioneering ideas”advises Emma Volontier.
1699496675
#care #personal #branding
