2023-10-03 20:05:00
While it has chosen the French and West African markets as its main axis of development, Marwa has not forgotten its Moroccan network.
The Moroccan-Moroccan women’s fashion brand, which took off under the slogan “modest fashion”, has just passed the milestone of 80 points of sale on its domestic market. Also, two new stores bearing the Marwa brand have just opened in Casablanca where the brand founded in 2003 by Karim Tazi has the densest network per city (around fifteen, excluding Mohammedia).
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The first has taken up residence at the Les Myriades – Bouskoura shopping center, joining in this retail park inaugurated in September 2022, a myriad of local and international brands including Electroplanet, Marjane, Alpha 55, LC Waikiki, Colins, Jennyfer, Undiz, Flo, Lee Coopers, etc. The second store, on the other hand, opened in the foot of a building, namely Central Square Hay Hassani.
For the moment, Folly Fashion (legal entity whose commercial brand is Marwa) is in the process of recruiting salespeople for these two stores in parallel with the search for new locations in France and Senegal, following having recently opened in Marseille (as a first milestone of its conquest of France) and in Abidjan, which the group controlled by its founder Karim Tazi alongside an investment fund managed by CDG, wishes to establish as a platform for its development elsewhere in the ECOWAS region.
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Remember that the Marwa brand is present, in addition to Morocco, in nine other countries (Algeria, Bahrain, United Arab Emirates, Iraq, Kuwait, Lebanon, Libya, France and Ivory Coast) following its withdrawal from Tunisia and Egypt for strategic reasons. To finance its strategy, the company is preparing to open its capital to a new investment fund which would replace Cap Mezzanine I, which has already had a stake in the capital since 2010!
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