Marlène Schiappa’s publicity stunt to a magazine in bad shape

“I sold everything. » Twenty-four hours after its release, Thursday April 6, the last issue of Playboy was no longer available at the kiosk at the Gare d’Austerlitz in Paris. “It must be said that I had only received twosmiled the seller. Nobody ever buys it. » By granting an interview and a photo session to the magazine, emblematic of a men’s press dating from another century, the Secretary of State in charge of the social and solidarity economy and associative life, Marlène Schiappa, brought to the fore scene a title that readers were forgetting.

A godsend for Jean-Christophe Florentin, publishing and editorial director of Playboywhich we could see or hear, this week, on the sets of C8, CNews, Europe 1 or even Franceinfo. “It has become an intellectual mook, it is no longer a butt diary at all”he was pleased to specify, on April 5, on the set of Pascal Praud, on CNews. “There are always pretty young women who have forgotten to dress in the morning, but it’s not just that”he argued the day before on Franceinfo.

However, it would be abusive to claim that female breasts are systematically concealed in this 224-page publication, sold for 15 euros, where we come across, among other feathers, that of Eric Naulleau, often presented as the “left guarantor” of the far-right polemicist Eric Zemmour, the signatures of the Figaro Yves Thréard and Ivan Rioufol, or even that of the lawyer Emmanuel Pierrat, recently sentenced to an eighteen-month ban on practicing after accusations of harassment – ​​he appealed in cassation.

Stolen photos

However, Mr. Florentin’s satisfaction was tarnished when BFM-TV revealed the photos of the Secretary of State before the magazine went on sale. “BFM-TV should have asked for permission to use the photos, but they didn’t because they wouldn’t have had it”, regrets his lawyer Emmanuel Ludot. Rather than seek legal redress, the latter sent a complaint to the Audiovisual and Digital Communication Regulatory Authority (formerly CSA), in order to remain on “purely ethical ground”. A welcome precaution, his client having himself already used images that did not belong to him.

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Read also: Marlène Schiappa in “Playboy”: “We are in the middle of the culture of the woman-object”, deplores the Minister Isabelle Rome

In the summer of 2021, in fact, the special issue of another of the titles he directs, Bigard Magazine (named after comedian Jean-Marie Bigard), published stolen, naked photos of American actress Jennifer Lawrence. These had been stolen from his mobile phone by a hacker whom the American justice sentenced to nine months in prison. The Nanterre court sentenced Mr. Florentin to pay him 20,000 euros in compensation for his non-pecuniary damage (violation of his private life and his image rights), a sentence confirmed by the Versailles Court of Appeal in June 2022.

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