Marketing OnStar & Connected Services Coordinator, Bogota, Cundinamarca

Description

Work arrangement: This role is categorized as hybrid in Bogotá, Colombia.

The Role

Customer experience teams build safer and more enjoyable human connections that encourage trust and peace in our brands. We love to delight our customers and ensure that our customers receive the best service.

What you will do/Responsibilities:

• Establishes partnerships with key business partners.

• Ability to communicate effectively and influence other organizations without a direct relationship of subordination
  Brand building / Funnel construction: Awareness, Opinion, Consideration.

• Designing the accurate and most successful actions for each phase of the customer journey ensuring the execution

• Managing the OnStar brand strategy: content strategy, media, and advertising campaigns

• PR Strategy (Guarantee to have a quarterly plan)

• GM Endo-marketing Strategy (Guarantee to have a quarterly plan for GM employees)

• Designing and manage the digital marketing strategy (Engaging website SEO, SEM, social media, etc.)

• Brand and communications KPI’s management

• Designing and executing SRM plans to increase the awareness and services familiarity

• Designing and executing SRM campaigns to increase sales

• SRM KPI’s management

• Managing the product/services marketing strategy

• Capturing global best practices regarding product plans and strategies

• Capturing key information from Market research / Customer insights to support product strategy

• Supporting product development plans

• Designing and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Alexa, etc.) or new connectivity features (i.e. Google Automotive Services)

• Budget Control

[Additional Description]

Your Skills & Abilities (Required Qualifications)

• +3 years of experience in marketing areas.

• Fluent English.

• Advanced Microsoft Office Tools.

• Knowledge and experience in CRM, Advertising and Media strategies

• Financial Knowledge and budget management.

• Availability to work in Bogota, Colombia, in a hybrid regime (3 times per week in person).

• Availability to make sporadic trips to our network of local distributors or internationally.

Competencies:

• Customer Focus

• Practices Self-Development

• Excellent interpersonal skills and ability to work well with cross-functional teams.

• Demonstrated ability to work well in a collaborative, challenging, team environment.

• Willingness to ask questions, take initiative and be resourceful.

• Outstanding organizational/project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines.

• Strong written & oral communication skills; ability to present confidently to senior leadership as well as small and large audiences

Preferred qualifications:

Diversity Information

General Motors is committed to being a workplace that is not only free from unlawful discrimination, but also one that truly fosters inclusion and belonging. We believe that a diverse workforce creates an environment where our employees can thrive and build better products for our customers. We encourage interested candidates to review the key responsibilities and skills required for each role and apply for any position that fits them. As part of the recruitment process, candidates may be required to successfully complete a job-related assessment or job screening prior to being hired. For more information, see our recruitment process.

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, ethnic origin, disability or protected veteran status.

Facilities (USA and Canada)

General Motors offers opportunities to all job seekers, including individuals with disabilities. If you require a reasonable accommodation to assist you in your job search or application, please email us at [e-mail] or call us at 800-865-7580. Please include in your email a specific description of the type of accommodation requested, as well as the job title and requisition number of the position for which you are applying.