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As soon as Karly Pavlinac Blackburn caught the attention of Nike with a CV edible, Tere Pérez attracted the gaze of Disney by promising to stay LinkedIn until the company hired her.
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inside the studio “2019 Recruiting Benchmark Report” which resources are the most effective to recruit talent were identified.
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The history of CV printed on a cake is an interesting case of how to manage talent in marketing.
the flea market Karly Pavlinac Blackburn sent his CV printed on a pastel, to be considered by Niketaking advantage of the fact that he would celebrate the Just Do It Day and the promotional action tests the alternatives with which it is sought to generate interest from companies for professional profiles.
The incident is one of the many stories that are told in talent management, where through creative guidelines and promote the CVto apply for vacancies or attract the attention of companies.
We saw a second case that proves this originality to get a job when Teresa Perezas identified in LinkedInoffered to remain in the social network until Disney would hire her.
On that occasion, the user confessed that the real reason for remaining active in LinkedIn was to find an opportunity in the company created by Walt Disneywith which you could finally take advantage of operating a professional profile on the network.
The action finally caught the attention of Mauricio Ibarrawho at the time was serving as Regional Director of Global Product Creation in Disney and the manager warned him that he had to stop waiting and, on the contrary, send him his CV and portfolio.
In the “2019 Recruiting Benchmark Report” with qualified how effective were the recruitment channels in companies and was it found with some means more effective than others. Within the study it was concluded that having a recruiter was the most effective way to get talent, by obtaining this resource with a rating of 19.35.
Mobility within the company was another of the most effective recruitment channels, with a rating of 15.43 and campaigns designed for open vacancies was another channel considered suitable for recruiting talent.
An edible CV
Looking for a job in product marketing, brand managing or growth marketing led to Karly Pavlinac Blackburn to send your CV comestible a Niketaking advantage of the fact that they would celebrate their Just Do It Day in Beaverton, Oregon.
The story required the help of a delivery girl, identified as Denise Baldwinwho replied that she knew how important it was for her that the cake ended up in the right hands, so when she delivered it in Nike He refused to leave it on a table set up for the celebrations and asked to deliver the dessert to the manager responsible for human resources.
With this original action of a marketer, we not only have one more story of how to get a job in inflation, it also inspired Baldwin, who assured her that seeing her action of delivering a CV in a cake, she was motivated to go beyond working as a delivery person at Instacart, as it helped her recognize that she has more skills to achieve something better.
To this day it is known that Pauline Blackburn is found in interviews with human capital managers at Nike, so its occurrence helped to be identified by the company and considered in a recruitment process.
“I have some meetings next week, so that’s exciting (…) Now that this has happened, there are a lot of companies that are involved in the process. So I’m just trying to figure out where I fit in, what’s the right culture and a company that has a good mission and is doing something great not only within their product but for other people as well,” the marketer said after the creative move. she.
In case of Karly Pavlinac Blackburn con Nike and the one of Teresa Perez con Disney They remind us how important it becomes for marketers to bet on creativity that makes sense with their personality, because with this they identify the profile they have and that at the end of the day helps to profile themselves in the labor market.