2024-03-18 19:30:50
market4u boosts the visual identity of markets in condominiums with Printi’s business platform
Whether to acquire or maintain customers, having a good visual communication strategy and quality printed materials make a difference. Thinking regarding simplifying the lives of companies like market4u, Printi, one of the largest online graphics in Latin America, focused on materializing ideas through personalization, using the best technologies, has Printi4business, a platform that since 2019 has offered a shopping experience Exclusive for franchises and employees. Furthermore, the technology available 24 hours a day within e-commerce allows applicants autonomy, freeing up the burden on the marketing and purchasing sectors.
The Printi4business Platform optimizes the process of planning and categorizing materials with direct delivery to franchises across the country, including market4u grocery stores
Printi works with partners from different segments, including market4u, a network of autonomous markets that operates in commercial and residential condominiums, providing convenience and security for people through stores that operate 24 hours a day, 7 days a week, without the need for attendants. With more than 400 franchisees and 2,100 units in operation in 20 Brazilian states and the Federal District, the company is the national leader in the segment.
Visual identity
In October 2021, the company, which went through a process of expanding franchised operations, decided to standardize graphic materials in stores across the country and facilitate day-to-day communication at the units, which now have an exclusive platform for orders with affordable prices. “Franchisees have a trusted place to request their printed materials, with all the standard files provided by the franchisor, with national delivery and excellent cost-benefit.
Materials with good printing guarantee color fidelity, clear images are more attractive, transmitting information more accurately to customers”, explains Eduardo Córdova, CEO of market4u.
Rapid expansion of autonomous grocery stores
Also according to Córdova, with the pace of market expansion in condominiums, the company expects to increase the team by between 20% and 35% in 2024.
“By having partners like market4u, Printi stands out for its entrepreneurial DNA since its foundation, meeting the needs of all customers through solutions for businesses of all types and sizes, in addition to delivering products with superior quality than affordable prices”, says Hans Lenk, CEO of Printi. Since 2019, the company has been working with Printi4business across the country. For the year 2024, the estimate is to expand service to new companies, in addition to the launch of numerous new products.
About Printi
Founded in 2012, Printi is one of the largest online graphics in Latin America, focused on materializing ideas through customization, using the best technologies. Since 2014, the global Cimpress group has invested in Printi and in 2020 became the company’s main holder. With its graphics park of more than 13 thousand m², the company guarantees quality and service excellence in the solutions offered in e-commerce and in special projects, in addition to being a pioneer in Web2Print and Web2Pack practices in Brazil.
Currently, Printi is a member of the ABF (Brazilian Franchising Association), has awards and certifications such as Reclame Aqui (four-time champion in its category), Ranking Exame Negócios em Expansão (2022 and 2023) and FEEx Certification – Organizational Climate (2023). The company has already delivered more than 4 million orders and has partnerships with Air Liquide, Loft, Casa de Bolos, Sumup, Sebrae, Live University, Porto Seguro, Claro and Beep Saúde. Find out more through from this link
About market4u
market4u is a chain of autonomous minimarkets and leader in the segment in Brazil, which has operated in a franchise format since 2020, the same year it was founded. With technology in its DNA, the startup was born with the purpose of bringing more convenience and security to people within residential and commercial condominiums. Today there are more than 2 thousand PDXs spread across 24 Brazilian states and the Federal District, which operate 24 hours a day, seven days a week and without the need for attendants. In addition to being used at the time of purchase, the application integrates É Daqui, which works as a condominium social network to advertise products and services among residents. Another tool available on the app is the marketplace, which brings together partner establishments in the city, offering products and services unavailable on the shelves, such as butchers, fresh produce, beauty services and even car washing.
Find out more through from this link.
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