Source title: Kidswant Market Value: What happened to Kidswant, a dark horse in the maternal and child service industry?
In 2016, Kidswant was listed on the New Third Board, with a market value of over 14 billion at one point, known as the “first stock in maternal and infant retailing”. After many years, Kidswant has handed over a surprising and shocking answer. What kind of changes have made Kidswant remain the leader in the maternal and child service industry?
Build an omni-channel industrial ecological chain to meet diversified consumer needs
Founded in 2009, Kidswant is a professional one-stop shopping, childcare, and growth service platform for expectant mothers and children aged -1 to 14 years old. It fully meets the needs of members from pregnancy to baby growth in clothing, food, housing, transportation, Play, teach, learn, help, rent, etc. Different from traditional mother and baby stores, Kidswant implements a “big store model” offline that integrates commodity sales, children’s play, interactive activities, childcare services and cross-industry cooperation, and accelerates the expansion of offline stores while also stepping up online efforts. Bonus, quickly deploy online platforms, including APPs, small programs, communities, etc.Today, in all of Kidswant’s business systems, users, products, scenarios, employees, and management are all digitally online, and an omni-channel business model of “offline brick-and-mortar experience store + online platform” has been innovatively established to serve consumers Create a one-stop shopping scene, meet thefamilyDiversified consumer demand at different stages.
At present, Kidswant has opened more than 500 large-scale digital brick-and-mortar stores in 17 provinces, 3 municipalities, and nearly 200 cities. The 5th Mini Program “Magic Lamp Award” Best Brand Enterprise Mini Program of the Year, serving over 50 million parent-child families through omni-channel services. At the same time, there are nearly 6,000 parenting consultants with national childcare teacher qualifications across the country to solve various parenting problems of members anytime, anywhere.
Children’s King Market Value:Comprehensive digital upgrade, deep cultivation of membership economy to achieve traffic assistance
Technological innovations such as mobile Internet, cloud computing, and big data have also brought opportunities and challenges to the mother and baby retail industry. Kidswant also seized the opportunity and, with the help of technology, realized “users, employees, goods, services, and management”. The digitalization of production factors such as other factors has been comprehensively upgraded, and a digital system that supports the high-speed and effective operation of omni-channel business has been initially built, and the digital tool coverage of the entire operation process has been realized. , and also provides convenience for Kids Wang to deeply cultivate the membership economy.
The huge number of members has also brought considerable economic benefits to Kidswant. Today’s Kidswant has more than 50 million member parent-child families, and the revenue contributed by members accounts for 98% of the company’s total sales revenue of maternal and infant products, firmly occupying the first throne of the maternal and infant chain. In addition, there are more than 2 million black gold members in the Kidswant membership system, and the annual output value of a single customer of black gold members is more than 10 times that of ordinary members, which means that it has successfully transformed membership traffic into real economic benefits.
From the listing on the New Third Board to the sprint for the listing of Kidswant Growth Enterprise Market, the four years in between have been fully utilized by Kidswant. Whether it is an omni-channel industrial ecological chain or a comprehensive digital upgrade, the continuous expansion of offline stores, the growing profit figures, and the increasing number of members all show the correctness of Kidswant’s decision-making . In the future, Kidswant will continue at its own pace and leverage on its existing advantages to further enhance its core competitiveness in the maternal and child retail industry, and deliver satisfactory answers to consumers and investors.
In 2016, Kidswant was listed on the New Third Board, with a market value of over 14 billion at one point, known as the “first stock in maternal and infant retailing”. After many years, Kidswant has handed over a surprising and shocking answer. What kind of changes have made Kidswant remain the leader in the maternal and child service industry?
Build an omni-channel industrial ecological chain to meet diversified consumer needs
Founded in 2009, Kidswant is a professional one-stop shopping, childcare, and growth service platform for expectant mothers and children aged -1 to 14 years old. It fully meets the needs of members from pregnancy to baby growth in clothing, food, housing, transportation, Play, teach, learn, help, rent, etc. Different from traditional mother and baby stores, Kidswant implements a “big store model” offline that integrates commodity sales, children’s play, interactive activities, childcare services and cross-industry cooperation, and accelerates the expansion of offline stores while also stepping up online efforts. Bonus, quickly deploy online platforms, including APPs, small programs, communities, etc.Today, in all of Kidswant’s business systems, users, products, scenarios, employees, and management are all digitally online, and an omni-channel business model of “offline brick-and-mortar experience store + online platform” has been innovatively established to serve consumers Create a one-stop shopping scene, meet thefamilyDiversified consumer demand at different stages.
At present, Kidswant has opened more than 500 large-scale digital brick-and-mortar stores in 17 provinces, 3 municipalities, and nearly 200 cities. The 5th Mini Program “Magic Lamp Award” Best Brand Enterprise Mini Program of the Year, serving over 50 million parent-child families through omni-channel services. At the same time, there are nearly 6,000 parenting consultants with national childcare teacher qualifications across the country to solve various parenting problems of members anytime, anywhere.
Children’s King Market Value:Comprehensive digital upgrade, deep cultivation of membership economy to achieve traffic assistance
Technological innovations such as mobile Internet, cloud computing, and big data have also brought opportunities and challenges to the mother and baby retail industry. Kidswant also seized the opportunity and, with the help of technology, realized “users, employees, goods, services, and management”. The digitalization of production factors such as other factors has been comprehensively upgraded, and a digital system that supports the high-speed and effective operation of omni-channel business has been initially built, and the digital tool coverage of the entire operation process has been realized. , and also provides convenience for Kids Wang to deeply cultivate the membership economy.
The huge number of members has also brought considerable economic benefits to Kidswant. Today’s Kidswant has more than 50 million member parent-child families, and the revenue contributed by members accounts for 98% of the company’s total sales revenue of maternal and infant products, firmly occupying the first throne of the maternal and infant chain. In addition, there are more than 2 million black gold members in the Kidswant membership system, and the annual output value of a single customer of black gold members is more than 10 times that of ordinary members, which means that it has successfully transformed membership traffic into real economic benefits.
From the listing on the New Third Board to the sprint for the listing of Kidswant Growth Enterprise Market, the four years in between have been fully utilized by Kidswant. Whether it is an omni-channel industrial ecological chain or a comprehensive digital upgrade, the continuous expansion of offline stores, the growing profit figures, and the increasing number of members all show the correctness of Kidswant’s decision-making . In the future, Kidswant will continue at its own pace and leverage on its existing advantages to further enhance its core competitiveness in the maternal and child retail industry, and deliver satisfactory answers to consumers and investors.
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