Marketing Opportunities on Metaverse
Of course, everyone has probably heard the term Metaverse more or less. Because it can be said that this word is becoming a new trend in the world that people are watching.
For the Metaverse or the Universe is a technology that converges the real world and the virtual world. It is characterized by the absence of borders, which allows us to easily access things and thus eliminates many limitations. In general, we can separate the Metaverse into three components: 1.Virtual Reality (VR) in This part that we are already familiar with is creating a virtual image. where viewers must wear VR glasses to experience the virtual world. 2. Augmented Reality (AR) is augmented reality technology. It is a combination of virtual and real worlds through different devices and applications. To put it simply, the author would like to take, for example, the Pokemon Go game where players have to travel to do activities in places. True, but the activities still run on the platform of the game itself. Or now that is falling into big news when Mark Zuckerberg. is accelerating the development of accessories (AR), such as Oculus VR headsets, glasses and AR wristbands, which will be used in conjunction with Facebook’s future platform
From the research report on the topic Opportunities in the metaverse : How businesses can explore the metaverse and navigate the hype vs. reality of JPMorgan, the world’s largest financial services and investment firm. assessed that Metaverse’s market opportunity is likely to exceed $1 trillion in annual revenue. which is considered a huge value Therefore, it is interesting that the business channels that we can jump into and invest in this virtual world will be in any direction. JPMorgan has classified all 5 main topics:
1. Transac (transaction): $54 billion market opportunity by being spent on Virtual goods and music
2. Socialize: A $60 billion market opportunity. Currently, gaming platform Roblox receives 60 billion messages per day. It shows how people interact in the real world that shows the need for a society that sometimes doesn’t need to meet directly. but choose to easily create activities and socialize in the virtual world
3. Create: A market opportunity of $80 billion. In 2021, the GDP of virtual reality platform Second Life will be over $650 million, with more than $80 million being paid to. Creators
4. Own (Ownership): Market Opportunity $41 billion For example, Non-Fungible Token or NFT trading as we know it.
5. Experience: Currently, there are over 200 strategic alliances with Sand Box and Warner Music Group to develop virtual worlds that provide music experiences such as concerts.
The Metaverse is currently in its early stages. Of course, there will still be an evolution and development in a variety of ways for sure in the future. It can be said that there is still a way for us to be able to be a part of it, whether in terms of investors or consumers.
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Last updated on : June 13, 2022
