The designer is strengthening her presence in the gaming world by collaborating with the specialist in the creation of skins and virtual looks Skinvalders.
The Marine Serre silhouettes by Skinvalders.
After organizing a exposition the day following his parade Hard DriveMarine Serre wanted to transplant her Fall-Winter 2022/2023 collection into the digital world.
To do this, the designer has teamed up with the company Web3 Skinvalders in order to imagine virtual versions of her clothes and accessories. Result: a series of 100% dematerialized parts intended to equip the avatars of the game Zepeto, which already counts among its members Gucci, Ralph Lauren and Dior Beauty. Players will have to pay between 5 and 14 Zems here – the virtual currency of the gaming platform – to obtain a look signed Marine Serre, including several creations signed with the emblematic crescent moon motif.
Marine Serre is the latest brand to push the limits of digital creation to promote a physical collection and capture the attention of gaming communities. Lately, Dolce & Gabbana has integrated the Sknups skin platform while Burberry developed five 3.0 iterations of its new Lola Bag for Roblox players.
If houses are increasingly focusing their efforts on virtual lines, it is also because of the strong growth potential of NFTs and the metaverse in the industry which might weigh for 5 to 10% of luxury market by 2030 according to a recent study conducted jointly by Bain & Company and Fondazione Altagamma.
Discover the opportunities and challenges of Web3 for luxury in the Special Edition “Luxe, NFT & Metaverse” available ici.
