2023-09-04 17:56:49
Bodelshausen – Yesterday the fashion world didn’t look to Milan or Berlin, but to Bodelshausen: the fashion company Marc Cain celebrated its 50th anniversary at its headquarters. The highlight of the stylish event with the motto “Midsummer Night’s Dream” was the big fashion show, where the exclusive anniversary collection was presented for the first time. Hollywood actress Diane Kruger was invited as the star guest of the evening.
The guests were literally enchanted that evening – not only with the expressive collections, but also with an impressive ambience. The typical Marc Cain Leo played a leading role. The unmistakable animal pattern adorned the entire facade of the marquee and the idyllic garden with lake and exclusive terrace structure was also in Leo style. This elaborate staging allowed the guests to immerse themselves in a breathtaking Leo world.
The glamorous highlight of the evening was the fashion show in the Leo tent. The interior turned into an enchanted forest, with floating fireflies, lush plants and trees. The 50 models, including supermodel Karolína Kurková, who opened the show, entered the catwalk from a golden elevator hidden in a tree. Right at the beginning they presented the 50-piece anniversary collection on the not 50, but 70m long catwalk.
The anniversary collection was framed by the highlights of the autumn/winter 2023 collection and a preview of the spring/summer 2024 season. Marc Cain had initiated a live stream and “see-now, buy-now” events in the stores, allowing all customers worldwide to were given the opportunity to experience the show up close and in real time and to shop directly followingwards. In an emotional finale, Marc Cain founder and owner Helmut Schlotterer and supermodel Karolína Kurková appeared together on the catwalk.
“The evening moves me deeply. Back then, in 1973, when I founded Marc Cain, I would never have thought possible what we would achieve: global player, pioneer in the field of knitting machines, stores and showrooms all over the world and the No. 1 in the premium segment of women’s fashion.This evening is the culmination of the last few decades, which have shown me that while there may have to be a vision in the beginning, the road to success is paved with innovation, technology and progress.Not to forget perseverance and the courage to realize even unconventional ideas,” says Helmut Schlotterer, founder, owner and CEO.
Star guest Diane Kruger was also enthusiastic: “I’m very happy to be here tonight. The atmosphere and the whole staging are great and the fashion show was stunning.”
The German Hollywood actress achieved international fame as Helena in the film “Troy”. Since then she has starred in many international films including Quentin Tarantino’s ‘Inglourious Basterds’ and ‘In the Fade’ for which she won Best Actress at Cannes and received many other awards. She will once once more be collaborating with ‘Out of Nowhere’ director Fatih Akin for an upcoming five-part German series, in which she plays movie icon Marlene Dietrich.
In addition to Diane Kruger, many other celebrities and well-known personalities were guests: Among them Lady Amelia and Lady Eliza Spencer, Bettina Zimmermann, Princess Lilly zu Sayn-Wittgenstein, Frauke Ludowig, Nele Ludowig and top influencers Leonie Hanne, Farina Opoku and Ann-Kathrin idol.
The anniversary collection is available in stores now and reflects Marc Cain’s DNA.
Questions & contact:
Marc Cain GmbH
Marc-Cain-Allee 4
72411 Bodelshausen
Fon +49.7471.709 – 0
Email pr@marc-cain.de
1693877406
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