The campaign also made it to the FIAP Shortlist / Photo: El Impulso
The “Mano, tengo fe” campaign was nominated for the best Social Media Campaign of 2023 at the CIMA awards, resulting in a unanimous winner with a perfect score from the entire jury.
This was reported by the Venezuelan Football Federation (FVF) in a statement published on its website, where it noted: ““Mano, tengo fe” has managed to inspire our followers and fans and thus transmit the spirit of faith and optimism that characterizes the Vinotinto, one more example of the commitment of the Venezuelan Football Federation to excellence and innovation in all its initiatives.”
Following this award, the campaign is included in the FIAP Shortlist, a festival that recognises advertising initiatives in Latin America.
The federation celebrates the recognition obtained in this second edition of the CIMA Awards, created by the producers of the International Marketing Congress and the Venezuelan Federation of Activity to reward, promote and recognize the talent, creativity and strategies of the Venezuelan market in a total of 17 categories.
«At the FVF, we continue to promote new creative and effective strategies that strengthen the image and positioning of La Vinotinto at the national and international level.»
Barquisimeto / Momentum
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2024-07-08 00:04:04