Managing Reputational Crises: Insights from a Global Study

2023-06-30 17:11:43

76 percent of global managers say that a reputational crisis can be avoided, according to the study ‘The State of Corporate Reputation in 2020: Everything Matters Now’.

80 percent of companies have suffered at least one reputation crisis in the last five years.

The Lego Group is the brand with the best reputation worldwide according to a study carried out by Statista at the end of 2022 and beginning of 2023.

Be careful what you take because might have cockroach, just like the one that a user of Sports World Terraza Coapa was regarding to take. Since if he had not warned her, the girl would have taken the insect inside her thermos.

Through social networks the image began to circulate a cockroach that walks on the water dispenser from one of the Sports World branches. And although the girl had not noticed the insect, another user warned her when she saw that she was walking right towards her thermos.

The word ‘cockroach’ usually causes fear, especially because it is an insect that is associated with garbage, dirt and lack of hygiene. Cockroaches are very resistant, they can even go up to a month without eating, while their reproduction is rapid and abundant, that is why insisting on cleaning is essential to prevent the appearance of these insects.

On the other hand, brand reputation is an indispensable asset with an impact on business resultsThat is why various factors must be sought: customer service, quality of products or services, financial performance and corporate values. Especially if we consider the goal of customer loyalty.

However, a crisis can significantly affect brand reputation, putting the image at risk and generating a negative impact on consumer confidence. Reputational risks can derive from an endless number of factors such as customer complaints, negative publicity, among others.

Therefore, it is important that companies always be prepared to handle a crisis appropriately, being transparent in their communication and taking precise measures to solve the problem. Of course, companies must have a team that is monitoring what is said regarding them, in order to respond quickly to any negative comments, which is why it is essential that a company be honest and admit mistakes, correcting them as soon as possible.

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