(Signature: Juan Antonio Fonseca Serrano) When you start to take your first steps, a business needs a lot of care and effort. Growing is complicated, and more so in companies that are starting to carry out their activity. They have to open a gap, attract attention, increase their competitiveness and, ultimately, build a name that becomes more and more recognized and that achieves Catch as many eyes as possible.
For this, it is usual to resort to more aggressive marketing. Start-up companies often compete through lower prices, more eye-catching , and all sorts of strategies. However, many overlook something very simple, and at the same time tremendously effective: el mail marketing. It is one of the best tools to help any business take off even as a newborn.
Email marketing can take any business to the stars
El mail marketing, o email marketingis a branch of agency and company strategies that focuses entirely on the use of what gives it its name: go email. It may seem strange, but it is a very interesting technique with a high capacity to bring any message or brand closer to the masses. And it is that, how many people have an email account that they carry on their mobile? And how many see it daily? The numbers can be dizzying, and that gives you a pretty good starting point.
More advantage gives, within this field, the tools that have been deployed in the. Without going any further, we have cases like Mailrelay. This online tool is one of the most complete, accessible and efficient in the sector, and at the same time one of the cheapest. Only with your free account, you already allow to store lists of up to 20,000 contacts and do mass mailings of up to 80,000 emails per month. All this, in addition, with the support and assistance of your team, and without or daily limits.
Something like this is especially attractive for startups or companies that are starting to work. In these compasses, in which it is necessary to measure spending more than ever, having a free solution that allows approaching 20,000 people at a stroke is sensational. And not only because of the figures, but because of the high return capacity that mail marketing has, malleable, scalable and efficient what can become.
Have the possibility of send mass emails for free is a huge advantage for any business, especially for those who can not afford large expenses in exaggerated or marketing campaigns. The investment is zero, so the ROI is more than considerable, especially if you know how to use this tool well and take advantage of the main benefits of mailing. Today, in fact, it is one of the most attractive solutions out there, and not only for small companies, but also for multinationals.
And why is email marketing so attractive?
The figures that we have given before of users and emails are a good preview of what makes this way of promoting a brand or a business so attractive. With a couple of clicks, you can reach thousands of people immediately, and what is better, without volatility. In social networks, it is true that virality can be achieved relatively easily, but the messages disappear, they only reach the people who are there at the time of their broadcast. With e-mail, that doesn’t happen.
Messages arrive in the recipient’s inbox, and the recipient sooner or later you will end up seeing them when you go through your mail. In addition, the user is interested in them because, in order to proceed with the shipments, they must first have the approval of the recipient. There is a previous relationship between company and consumer, so communication ends up being much simpler, faster and more efficient.
Already interested users, ease of mass mailing… These are two strong points, but they are not the only ones that make up the appeal of these marketing strategies. Without going any further, another of its greatest strengths is the fact that different types of messages can be designed for different types of users. With this, what is achieved is to show that attention is paid to what the consumer likes most, to their preferences. In a way, this can even reach think that the mail has been written exclusively for himand that only strengthens their loyalty to the brand.
All this comes together in something that is very useful for small, medium and large businesses. Especially for those who start, those who need to have the most efficient and cheapest solutions. Little by little, and With email marketing hand in hand, you can reach the top.