THE TRADITION of enjoying popcorn while watching a film has become an integral part of the cinema experience. Popcorn has been an iconic snack in cinemas since the 1800s, starting with its popularity in the United States and then spreading throughout the world. Popcorn was chosen because it is easy to process, has a tempting aroma, and has a light texture so it can be enjoyed without disturbing focus while watching.
Over time, popcorn has undergone many flavor innovations, ranging from salty, cheese, caramel, to now with a sweet touch of honey which is not only a complement to watching, but also part of popular culture. Now, the experience of watching at the cinema is even more special with the presence of Honey Butter Popcorn, the latest collaboration from Madurasa and Cinépolis Cinemas which was launched on November 6 2024.
Through this collaboration, Madurasa, a natural honey-based health product from Combiphar, introduces Honey Butter Popcorn as a new way to enjoy pure honey in snack form. This variant combines the distinctive savory taste of popcorn with a sweet and natural touch of honey, creating a crunchy and delicious snack sensation, suitable to accompany watching moments.
Madurasa continues to innovate to provide the natural benefits of honey in a unique and easy to enjoy way, making it the right choice for consumers who want a healthy but still delicious snack.
“This collaboration is a form of our commitment to present the benefits of honey in a new, more fun and exciting way. Honey Butter Popcorn is the right choice for those who want to enjoy watching moments with a snack that is not only delicious, but also rich in benefits. “By collaborating with the Cinépolis cinema, we want to invite people to experience the goodness of 100% real honey in different forms,” said Combiphar Senior General Manager Corporate Communication, Dony Hermawan, Wednesday (6/11).
“We at Cinépolis Cinemas always strive to provide a viewing experience that is unique, relevant and meets the high quality standards that our visitors expect. This collaboration, coupled with the halal certification and A designation that we have just received, provides an opportunity for us to present new snack variants that are delicious, healthy and safe. “We believe that Honey Butter Popcorn will provide a new sweet touch to add excitement to the cinema,” said Director of Revenue from Cinépolis Cinemas Indonesia, Sandeep Atal.
The Honey Butter Popcorn product offers a combination of the sweet taste of pure honey with the savory and crunchy sensation of popcorn. With a campaign that carries the hashtags #TemanPASNonton and #madurasaXcinepolis, Madurasa and Cinépolis Cinemas hope that this product can become a watching companion that is liked by various groups, from families to the younger generation who like to try new things. This product launch event was held at Cinépolis Cinemas Senayan Park and was enthusiastically welcomed by visitors.
At this event, invited guests can enjoy a series of activities, starting from a photo session with the Madurasa bee colony, food tasting which allows guests to try the delicious Honey Butter Popcorn directly, to watching a film together.
Madurasa and Cinépolis Cinemas believe that Honey Butter Popcorn will add joy to the moment of watching at the cinema and bring new pleasure to consuming honey. With the right and unique flavor mix, this collaboration is another step from Combiphar to present health innovations that are not only useful, but also fun. (D-2)
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**Interview with Dony Hermawan, Senior General Manager of Corporate Communication at Combiphar**
**Editor:** Thank you for joining us today, Dony. Can you tell us more about the motivation behind the collaboration between Madurasa and Cinépolis Cinemas?
**Dony Hermawan:** Thank you for having me. The motivation stemmed from a desire to enhance the cinema experience by introducing a new, healthy snack option. We’re excited to present Honey Butter Popcorn, which not only provides the classic joy of watching movies with popcorn but also incorporates the natural benefits of 100% real honey. We believe this collaboration allows us to connect with cinema-goers in a unique and tasty way.
**Editor:** It sounds intriguing! How does Honey Butter Popcorn differ from traditional popcorn offerings?
**Dony Hermawan:** Honey Butter Popcorn is special because it combines the savory flavor of popcorn with the sweet, natural touch of honey. While traditional popcorn comes in various flavors, this product aims to elevate the snacking experience by offering a health-conscious option that still satisfies the cravings of movie watchers. It’s a crunchy snack that adds a bit of joy to your movie night.
**Editor:** You’ve mentioned the benefits of honey. What health advantages does Honey Butter Popcorn provide to consumers?
**Dony Hermawan:** Honey is known for its natural health benefits, including antibacterial properties and being a good source of antioxidants. By incorporating honey into popcorn, we create a snack that’s not just tasty but also contributes to a healthier snacking option. It’s ideal for those wanting to indulge without compromising their health.
**Editor:** You also highlighted the importance of unique cinema experiences. How does this collaboration reflect that philosophy at Cinépolis?
**Dony Hermawan:** At Cinépolis, we always aim to provide experiences that resonate with our visitors’ expectations. This collaboration with Madurasa allows us to offer something fresh and exciting—something that enhances the overall movie-watching experience. It’s about making every moment memorable, not just through films but also through what you enjoy while watching them.
**Editor:** That brings a whole new aspect to the cinema experience! As a concluding thought, what message do you have for consumers about trying out Honey Butter Popcorn?
**Dony Hermawan:** We encourage everyone to come to Cinépolis and try out Honey Butter Popcorn. It’s more than just a snack; it’s an invitation to enjoy film moments in a new way. You’ll delight in every bite while experiencing the benefits of pure honey. We’re excited to embark on this journey with our viewers and hope they enjoy this innovative treat!
**Editor:** Thank you so much for your insights, Dony. We look forward to trying Honey Butter Popcorn during our next movie night!