2023-07-24 17:15:28
photo credit: Paul Peret
This Monday, the LVMH Group formalized the signing of a partnership contract with the Paris 2024 Olympic and Paralympic Games.
In details, LVMH becomes Premium Partner and will highlight some of its “houses”. At this level of partnership, LVMH thus joins BPCE, EDF, Orange, Sanofi and Carrefour.
Through this new partnership with Paris 2024, LVMH presents itself as “Artisan of all victories”.
A formalization made in the presence of Bernard Arnault, CEO of the LVMH Group, Thomas Bach, President of the International Olympic Committee, Amélie Oudéa-Castéra, Minister of Sports and the Olympics, Anne Hidalgo, Mayor of Paris, Antoine Arnault CEO of Berluti and Tony Estanguet, President of Paris 2024.
“By becoming one of the biggest contributors to the event, the world’s number one luxury brand will thus enable the Olympic Games organizing committee to almost reach its objective of 1.24 billion euros in partnership revenue” écrit challenges.fr (of which LVMH is a shareholder).
“The amount of this global agreement with the global luxury giant has not been disclosed but, according to our information, it would be around 150 million euros” add Ouest-France.fr
Chaumet will create the medals and athletes will be helped by the group. The first will be Léon Marchand!
— Paul Peret (@paul_peret) July 24, 2023
For the Minister of Sports and the Olympic Games Amélie Oudéa-Castéra, “With LVMH, the 2024 Paris Games will be even more beautiful”.
Long hoped for, this partnership has the strength of evidence. The meeting of two magics, that of Olympism & the French way of life. The celebration of know-how of excellence, audacity & creativity.
With @LVMHthe Games of @Paris2024 will be even more beautiful. pic.twitter.com/EDtFyyleNx— Amelie Oudea-Castera (@AOC1978) July 24, 2023
“This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will help promote France around the world. It was natural for LVMH and its Maisons to join this major international event.” explains Bernard Arnault, Chairman and CEO of LVMH. ” The values of passion, excellence and inclusion that high-level sport promotes are those that our teams cultivate on a daily basis, guided by the constant desire to push their limits. Sport represents an infinite source of inspiration for our Houses, which will be keen to combine creative excellence and sporting performance by putting their know-how and daring at the service of this exceptional celebration. » –
credit: LVMH
As part of this partnership with Paris 2024, LVMH will therefore highlight some of its brands. The Chaumet House will notably be in charge of the design of the Olympic medals and
Paralympic medals.
The Houses of Moët Hennessy (champagnes, spirits and wines) will be included in the hospitality programs.
Sephora will be a partner of the Olympic Torch Relay, during which activations will be offered to the public, as well as during visits and stops at Group sites.
Between now and the opening ceremony, other brands like Louis Vuitton, Dior and Berluti will reveal the different aspects of their commitment to Paris 2024.
“Finally, in the dynamic of the partnership with Paris 2024, LVMH wishes to extend its societal commitment to the sports field, a vector of dreams and positive impact. » add the group. “To initiate this approach, LVMH is committed alongside the Secours populaire français, a long-standing partner, to support a very concrete initiative to provide access to sports for 1,000 children and young people aged 4 to 25, in precarious situations, providing funding for sports licenses, internships and initiation to sport”
Léon Marchand signs with LVMH
In parallel with this vast partnership, LVMH also announced the arrival of a new muse in the person of the French swimmer Leon Marchand, who recently broke Michael Phelps’ 400m medley world record. Note that the French recently signed a contract with the Omega watch brand which belongs to the Swatch group and which is also a partner of the IOC and the Olympics.
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credit: OMEGA
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