2023-05-07 15:55:01
Imitation luxury goods are everywhere, and Lululemon’s famous leggings are no exception.
These yoga clothes, sold for a hundred dollars, are now shunned by consumers who have found less expensive alternatives.
Influencers are offering #dupes (#imitations) of the iconic “Align” leggings for only around twenty dollars sold on Amazon.
These copies are not considered counterfeits since most of the brands that design them put very little effort into reproducing the logo.
The Canadian company Lululemon has decided to take matters into its own hands to counter the phenomenon by offering its customers the opportunity to exchange their fake Lulus for real ones.
This marketing stunt only affects the Century City Mall branch in Los Angeles this weekend, however.
For many fans, who swear by the “Align” pants, these leggings are almost a cult favorite, CNN claims, claiming the original is lightweight and ultra-soft.
Others proudly claim to have found the perfect copy for just US$27 (CA$36) on Amazon.
For Generation Z, it is no longer shameful to wear imitation luxury goods.
This is not seduced by values of consumption or over-consumption.
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