Lucid Motors Sets Sights on European Expansion
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Lucid Motors, the California-based electric vehicle (EV) manufacturer, is gearing up for a significant expansion into the European market. Sources reveal that the company is planning to adopt a dealership network model adn increase the number of its showrooms across Europe.
Adding to its current presence in Germany, the Netherlands, Norway, and Switzerland, Lucid is set to enter the Belgian market in 2024. The automaker will make its debut at the Brussels Motor Show, scheduled from January 10th to 19th, 2025, where it is expected to formally announce its expansion plans.
Lucid’s european ambitions extend beyond Belgium. The company is poised to launch its high-performance Sapphire variant of the Air sedan in the first quarter of 2025. Following the Sapphire, lucid plans to introduce its Gravity SUV in early 2026, with orders opening in mid-2025. To broaden its appeal, Lucid also has a midsized model priced under $50,000 in the pipeline, slated for production in late 2026 and European arrival in 2027.
“Lucid is committed to providing a premium EV experience to European customers,” saidStefan Winterhoff, Lucid’s Chief Operating Officer, earlier this month.
“To ensure a seamless transition, we will be expanding our physical showroom network and implementing a tour with mobile pop-up stores in early 2025. Our aim is to make Lucid ownership accessible and enjoyable for everyone.”
Lucid Motors Expands Footprint in Germany
Electric vehicle manufacturer Lucid Motors is actively expanding its presence in the German market. The company has announced plans to establish new studios in Berlin and Stuttgart, adding to its existing network. “We aim to operate between 10 and 12 locations across the country,” stated a Lucid representative.Leadership Transition
Earlier this month, Alexander Lutz stepped down from his role as Managing Director for Europe after a year in the position. He has been replaced by Lawrence Hamilton, who brings over two years of experience leading Hyundai’s Genesis brand in Europe. “We aim to operate between 10 and 12 locations across the country,” Winterhoff said. Written by Cláudio Afonso | LinkedIn | X## Lucid Motors Charges into Europe: An Interview with [Alex Reed name],VP of European Operations
**[Host]** Welcome back too Archyde Insights. Today, we’re thrilled to have Alex Reed, Vice President of European Operations for Lucid Motors, joining us to discuss the company’s ambitious expansion plans for the European market.
Alex Reed,thank you for being here. Lucid Motors is making quite a splash in Europe, can you tell us a bit about the strategy behind this expansion?
**Alex Reed**
Absolutely, [Host name]. We’re incredibly excited about the potential of the European market for luxury electric vehicles.
European consumers are increasingly environmentally conscious and deeply appreciate high-quality engineering and design, which aligns perfectly with the values embodied in Lucid vehicles. We believe our commitment to cutting-edge technology, long range, and luxurious driving experience will resonate strongly with European customers.
**[Host]** That’s fascinating. You mentioned “cutting-edge technology” – what specifically sets Lucid vehicles apart from the competition in the European EV market?
**Alex Reed**
Lucid is dedicated to pushing the boundaries of EV innovation. Our proprietary electric drivetrain technology delivers industry-leading range and efficiency. We also utilize advanced aerodynamics and lightweight materials to optimize performance and comfort.
Furthermore, our in-house software development team creates a seamless and intuitive user experience through our Lucid User Interface, which is constantly being developed and refined based on customer feedback.
**[Host]** Extraordinary indeed. While Lucid already has a presence in Germany, the Netherlands, Norway, and Switzerland,
you’re expanding into new territories in 2024. Can you tell us were Lucid is heading next?
**[guest Name]**
we’re delighted to announce our entry into the Belgian market, with a debut planned for the Brussels Motor Show in January 2024. Belgium’s growing interest in sustainable mobility and its central location make it an ideal stepping stone for further expansion into the Benelux region and beyond.
**[Host]**
That’s exciting news for Belgian EV enthusiasts! You mentioned a “dealership network model” in your plans. Could you elaborate on that?
**Alex Reed**
Building strong relationships with our customers is paramount to our success.We believe a physical presence through strategically located dealerships allows us to provide a personalized and premium experience.Customers can discover the Lucid brand up close, interact with our vehicles, and receive expert guidance throughout their ownership journey.
**[Host]** It sounds like Lucid is taking a very customer-centric approach to its European expansion. what message do you have for potential European customers who are considering making the switch to a Lucid EV?
**Alex Reed**
We invite you to experience the future of luxury electric driving. Lucid vehicles are not just cars; they are a statement of innovation, sustainability, and style. We are confident that once you experience the Lucid difference, you’ll never want to go back.
**[Host]**
Thank you, Alex Reed, for giving us such valuable insight into Lucid’s exciting European journey.We wish you all the best in your continued expansion.
And to our viewers, be sure to keep an eye out for Lucid at the Brussels Motor show in January 2024!
