2023-09-10 09:30:00
Electric vehicle maker Lucid Motors plans to take on Tesla’s best-selling models, the Model Y and Model 3, by offering a electric car sold for 50,000 euros. The brand’s technical director said this concept would encourage the move to the electric model.
If competition is getting agitated with the release of Tesla’s Model 3, one of Elon Musk’s main competitors is also preparing to market an “accessible” electric sedan. The CEO of Lucid, Peter Rawlinson, revealed that this manufacturer was aiming to offer an electric car for less than $50,000 in 2030. He gave an interview to > to discuss the importance of electric vehicles and of their development.
Lucid will soon present an electric vehicle “more affordable than that of Tesla”?
The emerging player in the electric vehicle sector, Lucid, intends to compete with the success of Tesla. He plans to market his new electric car around 50,000 euros. Its CEO, Peter Rawlinson, mentioned this during his interview with >.
If the American company only has one model, the Lucid Air, it is preparing others. Indeed, Lucid is in the process of prepare an SUV called Gravity. So many vehicles clearly too expensive for most buyers. In fact, Air costs at least 80 000 euros, while Gravity may be even more expensive. But this time, the brand intends to produce a more “economical” model.
He told > that the company “had to start with present high-end versionse, to then look at more accessible models.” A vehicle less than 50,000 euros, this is the objective sought by the boss of Lucid. For him, it was the best way to make the brand prosper financially.
50,000 euros, a price still considered too high
Peter Rawlinson emphasizes that the price of 50,000 euros still proves excessive. This Lucid CEO says ‘the world needs an electric car more accessible than the Tesla Model Y, maybe 25,000 euros.” He then hopes that a version at this price might be produced in the near future, “and this thanks to new technology”. For this project, he is banking on a efficient ecosystemand not on long-range vehicles.
He added in passing that most buyers would find a vehicle with a battery with a capacity of 25 kWh traveling 250 km. As for charging, he said the majority of Lucid drivers charge their cars at home overnight, as they rarely travel more than 800 km per day.
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