An action that will expand with the start of the school year and new products will come into play. “Of the 500 products selected since June, we have observed a 15% increase in sales, which proves that our customers have integrated this action into their habits. We will continue as long as the situation requires.“, explains Roel Dekelver, spokesman for Delhaize.
For its part, Carrefour has just launched its “Purchasing Power Action”. “To strengthen the purchasing power of its customers, Carrefour is launching numerous actions that offer a concrete solution for managing their budget. The first action of the campaign, which began on August 22, consists of highlighting SIMPL brand products, more than 300 of the least expensive products in the assortment. The brand also offers various solutions throughout the year. These include challenge bonuses or “Veggie Thursday” which grants a 20% reduction on a selection of vegetarian and vegan products. Some actions are available at key times such as the start of the school year with the set of school supplies at €15 and the 5x money back action active for the moment and which will be repeated from October on toys in order to prepare for the holiday season. of year”informs Siryn Stambouli, spokesperson for Carrefour.
