Low labor costs, few electronics, proven technology… The keys to Dacia’s success

2023-06-18 07:00:04

Dacia in two words? Eureka and bingo. Eureka because the brand has found the love potion formula with the general public. Bingo because the Renault subsidiary is the nugget that allowed the group to land when the results were in free fall, the years when the Ghosn affair (2018), the Covid (2020) then the war in Ukraine (since February 2022), synonymous with a costly retreat from Russia.

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