Low cost “in sure eating places”: “My 6-inch at $4.99 price me $7.89”

2024-05-30 23:00:00

Subway advertises discounted sandwiches… however leaves it as much as prospects to search out out which eating places the low cost applies to, a follow condemned by a seven-year worker who believes he was cheated by the fast-food chain.

“They giggle on the world. They do not simply take us for turkeys, they take us for aimless individuals!” protests Paul Method on the opposite finish of the road.

The 79-year-old Laval resident hadn’t set foot in a Subway restaurant in years “as a result of the costs have gone up an excessive amount of,” till he noticed on TV that the six-inch brisket turkey sandwich prices $4.99 till 23 June. “It is on TV about 20 instances a day,” he observes.


Promoting the promotion “Solely $4.99. That is turkey” on the Subway web site.

Screenshot, Subway web site

So he went to the Fleury Road department in Montreal final week, after a sport of pétanque.

On the spot, the worker stated that “the money register doesn’t permit[tait] not” to benefit from the particular. “She was despondent. She advised me 10 individuals had requested her the identical factor that day, stated Mr. Method, who ended up paying for his sub on the common value of $7.89 plus tax.

“They promote like this simply to draw individuals,” he believes. Then, once you moved to eat, you’ll eat the identical, however it is going to price you extra.”

“At some eating places”

It’s because the phrases of the provide specify that this low cost is out there “at sure eating places solely”, with out additional particulars. On the web, this element just isn’t instantly seen and you need to open a tab to learn it.



Paul Way

You could open a tab to find the phrases of Subway’s “That is turkey” promotion.

Screenshot, Subway web site

The Journal requested Subway which of its 612 areas in Quebec are taking part within the “Solely $4.99, It is Turkey” promotion, however the chain didn’t reply to our questions.

We nonetheless managed to get the low cost on the Subway positioned on the nook of 1st avenue and 18th road, in Quebec, the place there was no signal indicating that the institution was a “taking part restaurant”. The marketing campaign additionally didn’t seem on the screens that immediately perform as menus behind the counters.

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Attainable means

In one other e mail Journalconfirmed the Client Safety Workplace that sure statutory provisions might be invoked as a part of a authorized treatment in a scenario like this.

Shoppers can particularly invoke the prohibitions towards “making false or deceptive representations,” and even “demanding, in any method, a value larger than the marketed value,” the workplace specified.

In a case like this, the rule will likely be to see whether or not “the final impression of the representations taken as an entire is appropriate to deceive a gullible and inexperienced shopper”.

“So a service provider couldn’t, for instance, write in capital letters that he ensures the bottom value after which, in lengthy and troublesome to learn clauses, checklist a sequence of circumstances or exceptions that will finally be sure that it ensures nothing or nearly nothing”, was illustrated, and reminds that buyers who really feel cheated by a vendor can submit a criticism to the workplace.

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