2023-10-12 14:32:25
At 25, Louis Haéri is at the head of @diversificationlitteraire, the favorite Insta page of publishing houses and film distributors looking for viral (but not new) content. Explanations.
In two years, @diversificationlitteraire has become a reference in Insta communication in the cultural sector. What have you noticed since the launch?
Louis Haéri: We want to show that literature and cinema are not dead subjects and that classical culture allows us to highlight the new. The message we want to convey is simple: that leveling up is possible when we offer quality content that adheres to the codes of social networks and speaks to everyone.
You work with many publishing houses. What is the sector researching for digital ?
There has been a lot of change with the “BookTok” effect (a community on TikTok focused on books, editor’s note). There was an awareness of the presence of young people who might be interested in books, and this led to reflections around digital communication and its issues. Now it’s not just regarding selling books, there’s also questioning how to develop the publishing house’s values on digital. For this we need intellectually and culturally demanding influencers.
How often do Insta and TikTok algorithms change?
Every day ! Only one thing is certain: the content that works is quality content, coupled with certain rules of duration, frequency of posts, etc. You have to be constantly creating, testing and finding the winning formula with your subscribers.
What’s next for the sector?
We are going to witness a qualitative leap on social networks for these industries, they are realizing the importance of all these channels… And for us, the next step will be to support this movement and create intellectual identities for the French cultural industry on these networks. Quite simply !
By Anaïs Dubois
Photo Louis-Adrien Le Blay
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#Louis #Haéri #littdiversifier #leveling
