Louis Garneau Sports: New Business Model and Company Restructuring

2023-11-21 22:53:36

The new business model at Louis Garneau Sports will soon result in the elimination of around thirty positions.

The company wants to regain a leading position in the market and relaunch its brands.

The company will now focus on the sports clothing and accessories niche to mark the next phases of its history.

The new management therefore wants to focus on its distinctive elements.

A new summer collection is also on the drawing boards to redefine the group’s brand.

Challenges

Ultimately, the new business model will require the elimination of around thirty positions.

The company plans to support affected employees to facilitate their career transition.

The company carried out a restructuring in 2020 and enjoyed two good years therefollowing.

Challenges are currently affecting the industry, in particular surpluses of merchandise since the end of the pandemic.

However, the practice of sports and physical activity remains very high.

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