Lotus expands its O2O business, launches Lotus’s SMART App, making shopping easier than ever

On March 21, 65 Mr.Tarin Thaniyawan Managing Director E-commerce business grouplotusAsia-Pacific Except for China, said one of Lotus’s goals is to expand its O2O business in line with changing shopping habits of customers. E-commerce business in Thailand Continuously growing by leaps and bounds

The spread of COVID-19 It is also a major accelerator for online shopping to grow by more than 30% in 2021, both due to the necessity of shopping center closures and public health concerns. In terms of online business of Lotus during the year 2021 has grown more than 250%.

from the above factors together with the expansion of channels and delivery networks to cover more The goal in the next 5 years is to increase the proportion of online sales to the overall Lotus business. From single digit to double digit, one of the key drivers of this growth is Lotus’s SMART App. We have developed online shopping to be more efficient and convenient in use

The strength of our offline business is the presence of branches throughout the country. to help fulfill your online business in providing branches, both hypermarkets and Lotus Go Fresh, totaling more than 2,300 branches as distribution points Deliver products directly to customers faster and more efficiently. with a distance that is closer to the customer’s home We have partnerships with various delivery platform partners and our own transport fleets. This allows same day delivery and next day delivery.

MrsWorawan Pianlikhitwong Executive Director of Marketing, Lotus, said Lotus’s SMART App is a one-stop destination that combines both rewards programs and online shopping in one application. Increasing the convenience of customers through a variety of features, Lotus’s SMART App replaces all the applications we have ever had.

In this regard, we have brought AI to help analyze and process big data so that we can generate discount coupons, promotions, privileges, product recommendations. That meets the needs of each customer. In addition, we have also launched a new reward program My Lotus’s or My Lotus instead of the old program. by adjusting the user experience Both collecting and redeeming are easier, faster, more cost-effective, and more satisfying than before.

The My Lotus’s program offers customers the convenience of an application and 100% paperless. No statements and coupons are sent to their homes. It helps to reduce the use of resources and is also environmentally friendly. Our goal is to make all customers who use Lotus services become My Lotus members. for the value of every spending

Additionally, as a thank you to customers for downloading Lotus’s SMART App, we’ve partnered with NFT artists to create pieces of art that are digital assets. to distribute to customers for free Customers can start collecting tickets on the app from 1-30 April 65 to redeem NFT Art as well.

At the same time, Lotus’s SMART App also offers a wide variety of products, including fresh food, dry food, consumer products. In the future, you can also order food from local restaurants at the Lotus Shopping Center. through the Lotus’s Eat function as well, which is a feature that other applications do not have as complete and also increase convenience for customers Every spending on online channels, customers can accumulate and redeem Lotus Coins seamlessly within a single application.