The Oscars, whose 94th edition is held on March 27 in Los Angeles, announced Monday the creation of an audience prize to choose, through a vote on Twitter, the most popular film of the season.
The move is likely intended to attract a new audience of worshipers as audiences for the televised ceremony have only plummeted in recent years, the media commented.
Specialists fear that this absence will further distance the general public from the Oscars ceremony.
Hence this idea of promoting this new Oscar category by calling on fans to vote on Twitter for their favorite film of 2021 using the hashtag #OscarsFanFavorite, or directly on the Academy of Oscars website.
Audiences for the ceremony have collapsed in recent years, with only ten million viewers last year for an edition which, due to the pandemic, mainly awarded independent films like “Nomadland” by Chloé Zhao.
This figure was down 56% compared to the previous edition, itself at an all-time low.