PT Lor International Hotel (LIH) as the operator of Lorin Hotel Sentul launched a new logo. This new logo marks the rebranding of the hotel’s image under its auspices as a property that is dynamic in keeping with the times.
For a quarter of a century, properties under PT LIH have been synonymous with a fairly large compass icon with a bold and straightforward font. In this new logo, the compass icon is still there, but in a smaller size and inside the letter O. With a simpler and more flexible font.
“This new logo looks more youthful, contemporary, but still elegant. This character is what we want to bring to Lorin Hotel properties, including in Sentul. “Even though he is already mature, his service spirit remains in line with the changes in this increasingly modern era,” said the President Director (Director) of PT Lor International Hotel (LIH), IB Santoso at the press conference launching the new logo, Friday (15/3) in Lorin. Sentul Hotel.
According to him, logo rebranding is not just a visual update. But it also symbolizes PT LIH’s firm commitment to driving innovation, serving customers and shaping the future.
“We are very excited to start this transformation journey and hope to provide even greater value to customers and stakeholders,” he emphasized.
IB Santoso said the new logo still uses earth tone colors, such as green, brown and black. This color, apart from corporate identity, also represents the character of Lorin Sentul Hotel as a hotel that emphasizes beautiful natural nuances. This back to nature concept is realized through these colors.
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“In addition, the selection of a new logo font is more pleasing to the eye. It is our hope that Lorin Hotel Sentul will remain a favorite hotel of choice for guests that provides comfort in its service. Not only that, this new logo font is also more modern. This means that the services offered are no longer conventional services. “But we have to adapt to the needs of the times,” he explained.
For your information, PT LIH runs other properties in Sentul besides Lorin Hotel Sentul. Namely the Sharia Hotel Sentul. Not only that, in Solo it is also managed by Lorin Solo Hotel, Syariah Hotel Solo and D’wangsa Hotel Solo. Nearby, this year, will be the reopening of the New Kuta Hotel managed by Lorin and Lorin New Kuta Hotel in Bali.
IB Santoso revealed that PT LIH continues to strive to be an authentic host and the best partner. This means that the experience offered is not only fun and inspiring for guests, but also provides insightful and responsive support to hotel owners.
“We have aligned ourselves with the power of branding to provide flexibility and a sense of familiarity that is rarely found in other brands. “Uniqueness is the basis for our growth, and we are ready to partner together to achieve success together,” he continued. (Z-3)
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