Key Points
- The Nordic market consists of 4 countries: Denmark, Sweden, Norway, Finland and Iceland.
- For the first 10 months of 2022 (Jan. – Oct.), the Nordic countries imported dog and cat pet food products totaling 24.60 billion baht, an increase of 13.47%.
- In 2022, exports of Thai pet food products to the world market were valued at $ 2,847 million, growing by 15%.
Department of International Trade Promotionplans to go through export promotion activities under the concept of preserving existing markets, opening up new markets by organizing more than 450 export-driven activities by organizing activities in a variety of formats Both the exhibition of Thai products. trade delegation promotional activities push trade
nordic market This is another new market target set by the Department of International Trade Promotion. The Nordic countries consist of 5 countries in Northern Europe, namely Denmark, Sweden, Norway, Finland and Iceland have a total population of 27.85 million. (2023 data) The population has an average income of regarding 85,143.3 dollars per year or regarding 2.85 million baht per year, which is considered a population group. with one of the highest income groups in the world
Ms. Nichaporn Wannapruek, Director of the Office of International Trade Promotion in Copenhagen Denmark Has explored opportunities and opportunities to export Thai products in the Nordic countries. especially pet food products It was found that the popularity of pet ownership continued to grow in the Nordic countries especially. After the COVID-19 epidemic situation during the year 2020, more people turned to live in the house because they might not do other activities outside the home much. slightly lower because people can go back to work and able to live a normal life as before
inDuring the first 10 months of 2022 (Jan. – Oct.), the Nordic countries imported dog and cat pet food products totaling 24.60 billion baht, an increase of 13.47%. The country that imported the most was Sweden 7.72 billion baht, an increase of 17.18%, followed by Denmark 6.92 billion baht, an increase of 10.14%, Finland 4.91 billion baht, an increase of 19.04%, Norway 4.74 billion baht, an increase of 7.03% and Iceland 301 million baht. up 21.12%, with cats being the most popular pet at 3.91 million, followed by dogs at 2.75 million and small mammals at 1.22 million.
Thailand’s main competitor in the dog and cat pet food category is Germany. In the first 10 months of 2022 (Jan.-Oct.), Germany was the group’s number one import source for pet food. Nordic countries with a total value of 4.76 billion baht, followed by Poland 3.25 billion baht and Sweden 2.24 billion baht, with Thailand being the 17th source of import value 219.82 million baht, accounting for 0.89% of imports. All Nordic Pet Food
“Consumer Behavior Pet owners in the Nordic countries are knowledgeable consumers of pets. and treat animals treated like a member of the family Want quality products that are good for health and environmentally friendly. “The commercial envoy to Copenhagen stated
forOpportunities for Thai products Pet products are products that have an opportunity to expand the market to the Nordic countries, especially. dog and cat products which hasThe total number reached 6.6 million.But there are not many products from Thailand in the market. both in the part of pet food and pet supplies such as clothing, bedding, pillows, blankets, toys, collars, leashes, food containers, bags, bike bags, shampoo, combs and cleaning equipment, etc.
In expanding the aforementioned product groups, consumers should take into account factors such as health, grain-free food. sugar free No synthetic ingredients, gluten free. and high in protein Social and environmental responsibility, such as supplying MSC certification labels will help create an advantage trade. must comply with the regulatory framework And EU regulations are still important. Regulations related to non-food pet products such as pet furniture For pets: Product safety regulations (The General Product Safety Directive) Packaged waste regulations Packaging waste, REACH Chemical Regulation (EC 1907/2006), Textiles and clothing legislation and Timber Regulation, etc.
byCommercial ambassador to Denmark gave advice on market penetration strategies, marketing promotion activities for Thai exporters to participate in that the Nordic consumer is a group of consumers who are interested in therapeutic and reduce social and environmental impacts, in addition to the regulations of the European Union Operators can provide other certificates. to build confidence And stand out for the product / company to expand the market to the Nordic countries. important certificate and are recognized in this market such as Nordic Ecolabel, Business Social Compliance Initiative (BSCI), Ethical Trading Initiative (ETI), ISO 14001, SA 8000 and GOTS (Global Organic Textile Standard). Can be sold to group companies, large supermarkets, importers, manufacturers and pet food distributors. and products related to pets
Entrepreneurs can participate in exhibitions related to pets in the Nordic countries, such as Pet Exhibition Helsinki in Helsinki, scheduled between 15-16 April 2023, website https://lemmikki. .messukeskus.com In addition, entrepreneurs can also be hired to produce and distribute products under the private label of importers and retailers as well.
From the trend of pet food products in the Nordic market. It seems to be another opportunity for Thai pet food exporters.
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